I’m not interested in your bag because it is made in Brooklyn from recycled cotton, but I’ll be interested if it looks really nice and is super practical.
There seems to be a new trend in the world of fashion start-ups. We aren’t seeing as many celebrity fashion companies or brand collaborations being launched (thank god!) but instead I’m seeing a lot of new companies who are selling themselves solely on their “story,” usually focused around the manufacturing.
You may have heard about these types of companies on Kickstarter or on social media – and sometimes on mainstream media. They are the companies who are selling a story: made in the USA, simple brand, timeless shapes, transparent pricing… Sound familiar? I wrote about two brands who operate like this a few weeks ago. And I happen to own a company who uses almost all of those lines as a selling point (except the last one, and we are made in Canada, but I digress…)
So you are probably wondering why I am about to start complaining about companies like this. I think it is important that people (especially the many clueless ones who are starting labels based on this premise) realize that these selling points aren’t enough to make a brand. When it comes to fashion, the product is most important. You can create a romantic story about working with small family-run factories and sourcing your organic, naturally-dyed fabrics from local mills and creating garments that are going to last for years and not end up in a landfill. But without a strong product, the rest of this stuff is pointless.
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Kim Kardashian, Beyonce, and Jennifer Lopez (from left to right) all showing off massive side bum.
I wonder if Kim Kardashian, Jennifer Lopez, and Beyonce knew that their stylists called each other last weekend and said “Hey, let’s all put our clients in heinous side bum dresses so they look like a sequin monster vomitted over their naked bodies!” Last night’s Met Costume Institute Gala was a bad day for underwear companies, as it appears not many people were wearing any. But other than that, there were a few nice dresses, and a few ugly ones.
Helen Mirren in Dolce & Gabbana. Does this woman EVER look bad??
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I’ve been feeling very disillusioned with the fashion industry lately. Actually, I’ve felt this way for a while, but right now the disillusionment is focused on retail. The downside to having a brand that is stocked with tons of great retailers is that you end up having to work with big players who are incredibly demanding. And that’s why I look at brands like Everlane and M Gemi and think: you are doing it right.
M Gemi is a recent addition to the direct to consumer fashion companies. In bypassing the wholesale route, these companies can offer a high end product at a very reasonable price, directly to their consumer. To better understand the markups, you can click onto an Everlane product, for example, this t-shirt, and if you scroll down, you can see the cost of the manufacturing, materials, shipping, and then retail (shown in the image above.)
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Here are some of the big disappointments from the Fall 2015 catwalks.
This is a chaotic, mishmash of colours, prints, and ideas. That is not always a bad thing but when it is combined with weird waist designs that add bulk to the midsection, and bizarre fur shashes, then it just does not work.
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Posted in Catwalk Reviews & Fashion Weeks, Opinion
Tagged catwalk, designer fashion, fall 2015, fashion, fashion critic, fashion week, London, Milan, New York, Paris, runway, runway review
Here are my ten favourite shows from the Fall 2015 catwalks. My least favourite are to follow next week…
By no means do I like the concept of ladies who lunch nor do I feel like we need to encourage this activity (not the in the American society girl sense) but I always loved Jason Wu for being the “young” designer who was modernizing the ladies who lunch. However, I felt that in recent seasons he lost his flair and tried to be too fashion. That has since been recitifed, and it seems like he is back on track and making fancy, chic clothing for classic women who have a lot of money. And there’s nothing wrong with that.
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