12 Terms to Know in Fashion Wholesale

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One the biggest challenges for small apparel businesses are wholesale sales. Fashion wholesale is about getting into the right doors and can be an excellent way to grow your business and get exposure, but it requires a lot of work… Continue Reading

Fashion Advice: Starting a Fashion Career in your Thirties


A 32 year old wants to change jobs and leave nursing to pursue a fashion career. Here is my advice. Ask Alexandra is my advice column. Have a question you want to ask me? Fill out the form here. Dear Alexandra,… Continue Reading

Are Fashion Short Courses Worth It?

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This question about the value of fashion short courses is part of my Ask Alexandra advice column series. Have a question you want to ask me? Fill out the form here. Hi Alexandra, I am trying to change career (being a… Continue Reading

Fashion Advice: How do Small Fashion Brands Get Fabrics?

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Ask Alexandra is my fashion advice column. Have a question you want to ask me? Fill out the form here.   Hi Alexandra, I have a question for you. I’m thinking of making my own small fashion collection but I am not… Continue Reading

What’s the Cost of Starting a Fashion Brand?

Work by Laura Fisher.

Ask Alexandra is my advice column. Today’s topic is the cost of starting a fashion brand. Have a question you want me to answer? You can write to me about fashion advice here. Hi Alexandra, I am interested in starting… Continue Reading

10 Elements in a Fashion Business or Marketing Portfolio

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A lot of people write to me about what to put into a fashion business or marketing portfolio when applying colleges or universities, so I have decided to compile a list of suggestions. But before you go through the list and frantically start… Continue Reading