If you’re a reader who has no interest in childrenswear, I’m asking that you give this article a chance. This isn’t only about childrenswear, it is about the makings of a great clothing brand.
Polarn O Pyret is a traditional Swedish childrenswear brand who is probably best know for their unisex red/white or navy/white stripes. A friend of mine told me that when she was a child they all used to wear unisex clothing – mostly Polarn. I’m in love with their simple, stylish childrenswear and love the idea of children running around in nautical stripes. I’m also a very big fan of unisex clothing as everything my son wears gets handed down to my daughter – and I don’t want her walking around with boy character clothing or silly boy stuff like that.