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Hi Alexandra,
Thank you for the wonderful article in dissecting the luxury brands. I have a question that relates to the article as well. Does “Made in China” influences the value of fashion brands? There are some name brands out there with their goods manufactured in other countries other than US or Europe, does the value of their goods deteriorate because of that? Michael Kors’ bags are manufactured in China, but it does not seem to effect brand popularity, is it because of their marketing campaign? Do independent designer’s brands that are manufactured in Asia or South America seem more inferior? Thank you in advance for answering my question!

Gucci bags are supposedly made in Italy, but I’ve been told they are mostly made in China, with the last few stitches being applied in Italy, which allows them to use that label.
Hi Vivien,
“Made in China” has a very different significance today than it did ten years ago, as manufacturing there has improved a great deal, and it is much easier to get high quality products from that end of the world. On that note, there is also a big movement towards locally made products, for example, American-made fashion, and if those brands are targeting the type of consumer who wants “American-made,” then that will be a major benefit.






































