I’m used to reading about stupid fashion brand working with a celebrity on a “design” collaboration but it always hurts when it is a brand you actually like. Stance is a sock company that makes cool socks. I wouldn’t exactly put them on my list of best brands ever, but I’ve bought their products and they are interesting, the quality is better than Happy Socks (my husband goes through a pair in a few weeks) and they seem like a generally cool company, until now.
This is a company that has done collaborations with brands like Minimale Animale (most sexy swimsuit company ever), Harley Davidson, and Laura Enever (Australian surfer.)
It’s one thing to do a one off Rihanna sock, but Stance have gone further to name her Contributing Creative Director and Punk & Poet ambassador. First of all, what the f**k is a Punk & Poet ambassador? Why does a sock company need one?
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I have been known to bulk buy oversized tops from COS.
It might seem absurd to suggest that buying more may lead to buying less, but I’ve been testing this theory for a few years now, so hear me out. Most people I know, myself included, spend most of our time wearing our wardrobe staples; the jeans, sweater, or shoes that made up our every day clothes. These have ended up being the pieces that I am most careful about with regards to fit, fabric, and quality. If it is the sweater you are going to wear all winter, or the shoes you’ll walk the dog in six months a year, they need to look good, last long, and feel good.
READ ON BUYING MORE SO YOU BUY LESS
It’s quotes like this that make me wonder what outsiders think of the fashion industry. Here’s what Carine Roitfeld, Editor of Vogue Paris, has to say about wetsuits:
“I think wet suits are the new silhouette. They are the new outfit. It’s extremely classic with a Chanel jacket!” (The Cut.)
First of all, wetsuits aren’t really an outfit. If you aren’t in the process of doing some sort of water sport, you really have no reason to wear one. They are actually worse than wearing leggings as pants, because a wetsuit is like one giant body legging, so you are almost wearing “body stocking as outfit.” See where I am going here? This is not good.
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I’m not interested in your bag because it is made in Brooklyn from recycled cotton, but I’ll be interested if it looks really nice and is super practical.
There seems to be a new trend in the world of fashion start-ups. We aren’t seeing as many celebrity fashion companies or brand collaborations being launched (thank god!) but instead I’m seeing a lot of new companies who are selling themselves solely on their “story,” usually focused around the manufacturing.
You may have heard about these types of companies on Kickstarter or on social media – and sometimes on mainstream media. They are the companies who are selling a story: made in the USA, simple brand, timeless shapes, transparent pricing… Sound familiar? I wrote about two brands who operate like this a few weeks ago. And I happen to own a company who uses almost all of those lines as a selling point (except the last one, and we are made in Canada, but I digress…)
So you are probably wondering why I am about to start complaining about companies like this. I think it is important that people (especially the many clueless ones who are starting labels based on this premise) realize that these selling points aren’t enough to make a brand. When it comes to fashion, the product is most important. You can create a romantic story about working with small family-run factories and sourcing your organic, naturally-dyed fabrics from local mills and creating garments that are going to last for years and not end up in a landfill. But without a strong product, the rest of this stuff is pointless.
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Kim Kardashian, Beyonce, and Jennifer Lopez (from left to right) all showing off massive side bum.
I wonder if Kim Kardashian, Jennifer Lopez, and Beyonce knew that their stylists called each other last weekend and said “Hey, let’s all put our clients in heinous side bum dresses so they look like a sequin monster vomitted over their naked bodies!” Last night’s Met Costume Institute Gala was a bad day for underwear companies, as it appears not many people were wearing any. But other than that, there were a few nice dresses, and a few ugly ones.
Helen Mirren in Dolce & Gabbana. Does this woman EVER look bad??
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