Fashion 101: Where do Fashion Trends Come From?

A Spring Summer 2010 trend feature from online retailer

I’d like to do a Fashion 101 post about fashion trends and forecasting, since it’s an area that I work in, and find quite fascinating. In fact, I am going to write two posts on fashion trends, the first one will focus on how trends come about, and the second one about how magazines present trends. I feel bad for being so mean to the magazines, and revealing their dirty tricks, but in this day of absolute transparency (thanks to the internet), I think its only fair that the readers know how things work. But first, let’s talk about where fashion trends come from.

One of the questions I often get asked is “Why do designers have the same ideas at the same time?” and by answering this, I am sort of answering the question “Where do trends come from?”

A Spring Summer 2010 trend feature from luxury online retailer

Designers don’t all have the same ideas at the same time, as we saw on the Fall Winter 2010 catwalks, not everyone was doing the same thing. But there were certainly a few things that repeated: there were a lot more curvy, feminine silhouettes, lots of designers were reviving 90’s minimalism, and there was a lot of sheepskin. So how does this happen? Do they all have a chat and decide what they are going to do? No, in fact its the opposite, designers are very secretive about what they do, until after their catwalk show. They have the same ideas at the same time because they are exposed to similar influences and they are looking for inspiration at the same time.

A Spring Summer 2010 trend feature from

The fashion industry is small, and whether you are living in Paris, London, or New York, you are going to be exposed to similar inspirational influences as other designers. Firstly, everyone starts their research process after the shows, so in March while most of us were digesting the Fall Winter shows and wondering what we were going to buy come September when the collections were arriving in store, designers are off researching their Spring Summer 2011 collections. They will be looking at similar things, like art exhibitions, new creative work (design, architecture, fine art), new bands or other performance artists, interesting films, new books that have come out (and I don’t mean paperbacks, I mean visual books with creative work, like retrospective books or photography books), etc… Some designers will go off to foreign countries to get inspired, but they may have also been inspired by their last holiday, which was probably to some trendy holiday hotspot that many other designers went to as well. Everyone is exposed to similar ideas, and because designers have often been trained in the same ways, they just tend to move in the same directions. They “feel” things at the same time.

The images from the book Vacant inspired collections by Luella (punk styling), Sonia Rykiel (studs on shoes and knitwear), and Emanuel Ungaro (punk-style clothing.)

I hope this isn’t to vague, but I can give some examples. When I was in Paris in 2000, a book called Vacant: A Diary of the Punk Years 1976-1979 came out. It was full of photos from the punk years, and I remember quite a lot of designers bought it. At the time, studs weren’t that commonplace in fashion (not like today) but there were quite a few designers who were influenced by this book. At Sonia Rykiel, we added these fantastic studded shoes to our collection, inspired by the book. We also stuck studs to our knitwear. At Emanuel Ungaro, they featured punk and rockabilly looks on their catwalk, and blasted Billy Idol during the show. Luella named her collection “Daddy, who were The Clash.” So that punk trend was probably kicked started by the fact that everyone bought that same book.

The next step would be for the magazines to pick up on the “punk” inspiration, and they present it to their readers as the newest trend. I’ll explain more about that part of the process in the next Fashion 101.

Babyshambles and other London indie rock bands inspired Dior Homme.

Was it a coincidence that Sonia Rykiel and Emanuel Ungaro had similar inspirations, when in fact the design teams were friends? No. There is no doubt in my mind that the sharing of ideas between different designers contributes to the fact that there are similarities between collections, even if it is completely unintentional. I remember one season at Sonia Rykiel when we had put a very bright, brash yellow into our collection. we we were worried the the colour was bordering on tacky. Three days before the show, one of our fabric suppliers accidentally delivered a role of fabric to us, which was meant to be going to Louis Vuitton (whose design team, at the time, were very friendly with the designers over at Sonia Rykiel.) Louis Vuitton’s fabric was in the exact shade of yellow that we had put into our collection. The fabric suppliers begged us to return it immediately and not breathe a word about it, which we did. But we also breathed a huge sigh of relief that we weren’t off the mark with our bizarre yellow, because if Louis Vuitton were doing it, then it was definitely going to be cool.

To the left, Sonia Rykiel, other images, Louis Vuitton. All Spring Summer 2000. The yellow looked a lot more garish in real life, in these photos it looks a lot milder.

It is really interesting to track trends through fashion, because you can usually tie trends to something visually exciting that impacted the designers at the time of their research: The Memoirs of a Geisha film came out before Dior did their spectacular Spring Summer 2007 couture show, which was heavily inspired by traditional Japanese kimonos. Chloe’s 2001 horses collection came out shortly after the publication of a book called Rodeo Girl, which featured photographs of cowgirls. In 2005, Hedi Slimane was inspired by the sleazy indie rock bands of Camden Town, like Pete Dogherty and Babyshambles, for his Dior Homme collections.

The Rodeo Girl book inspired this Chloe collection, with images of horses.

So that’s why I tell people who are interested in getting into trend forecasting to be on the ball about…everything. Especially things that are visually interesting. You never know who or what is going to inspire the next major fashion trend.

Memoirs of a Geisha inspired Christian Dior Haute Couture.

One important issue I didn’t explain is the role of the trend forecasters, who generally tend to be inspired in the same ways as designers do. It is rare that a luxury brand designer will get their trends from a forecaster, high end brands have their own ideas, and those ideas will in turn affect the fast fashion trends. Trend forecasters usually sell fashion trend concepts to fast fashion brands, or companies who don’t have strong enough design teams, although some luxury brands will use trend forecasters for ideas on colour and fabric.

All catwalk images from

Read other Fashion 101 posts:

Fashion 101: Designers with Two Jobs

Fashion 101: How Haute Couture Works

Fashion 101: Magazines and their Advertisers

  • Ginta

    Great post!
    I’ve been wondering lately – why it seems like everybody has been looking in the same places for the inspiration and you give answers. Thank you for the insight!

  • Pingback: Tweets that mention Fashion 101: Where do Fashion Trends Come From? at Searching for Style --

  • Renee

    Very interesting post!

  • Kid Couture

    Best post I’ve read on any subject matter in a long while.

    Very informative and well put. Thanks!

  • Elmer Biafore

    I have been looking looking around for this kind of information. Will you post some more in future? I’ll be grateful if you will.

  • neekoh

    Wow, great post! Well-written, informative and eye-opening. Will definitely be checking out your blog more in the future :)

    Live Love LA

  • Pingback: Links à la Mode : The Business and Beauty of Style()

  • Pingback: Links à la Mode: The Business and Beauty of Style | fasshonaburu()

  • Pingback: Links à la Mode May 6th! |

  • Pingback: » The Business and Beauty of Style! Style Bust()

  • The Very Subjective

    enjoyed this a lot. i wish there were more people who added some thought to what they write.

  • Pingback: Weekly Blogosphere Roundup | Affordable Scarves Blog()

  • Pingback: Links à la Mode | DailyDivaDish()

  • Pingback: IFB: Links a la Mode – The Business of Beauty and Style | Style on a String()

  • Pingback: Fashion Blogger Round-Up from Independent Fashion Bloggers — Denim Debutante()

  • Pingback: missemmamm » Blog Archive » Links à la Mode (for week of May 6, 2010)()

  • Pingback: Independent Fashion Bloggers: Links a la mode May 6()

  • Pingback: Busy busy bumble bee «()

  • Pingback: Links à la Mode : The IFB Weekly Roundup: May 6 | Independent Fashion Bloggers()

  • Supriya

    Great post …Very informative …Thanks for putting your thoughts on that topic … Hardly get to read anything nice & interesting about trend forecasting …

  • Pingback: Fashion Trends | Fashion on Simply Freak()

  • Leandro

    Fantastic!! As a fashion designer and former brand manager I always have been fascinated by the fashion process their influences and development and this give me some clues about the process regarding the relationship between high fashion and the forecast studios.

  • Gokulkarthikeyan

    Great post

  • Pingback: Links à la Mode (for week of May 6, 2010) « missemmamm()

  • GB

    I really enjoyed reading your post!

    To be honest…you were informative & straight to the point.
    When I took this fashion merchandising course, it was too formal & textbook driven.

    Hearing it from someone real…makes it more fun!

    Keep it up…

  • Ptyi

    thank you

  • Uter


  • Pingback: Links A La Mode: Business and Beauty « Idiosyncratic Style()

  • Pingback: A/W 10: my style «()


  • melina bee

    wow, how cool, I had always wondered. Do fashion designers all create their own textiles? I've wondered if trends in the textile industry affect fashion trends.

  • alexandrasuhnerisenberg

    That could be a post, about how companies source their fabrics. Watch this


  • help writing a research paper

    Agree with you. And collection is pretty fine in general

  • Pingback: Boats For Sale()

  • Pingback: What I'll be wearing this A/W 2011 & why fashion sucks sometimes | | missbeliever()

  • Pingback: Ride a Century()

  • Shting23

    Burberry Outlet – Handbags, Shoes, Sunglasses, Accessories and more

    Burberry’s exports will surely find you well! The latest authentic Burberry Burberry’s retail handbags, Burberry’s rain boots, burberry clothing burberry sunglasses, burberry trench coat, perfume, cosmetics, clothing and scarves to provide more affordable price. Burberry Burberry in most of the huge selection before you shop for supplies and demand. Burberry Burberry’s exports to the Internet is the best lover is the most affordable
    discount outlets are operating.

    Burberry bags outlet there really is? Burberry men and women selected for the project to provide online low-cost export authentic Burberry. Although there are many places Burberrry network provides a great deal, quite often, they did not show up storage products, and does not provide first-class products. This Burberry clear the United States and the local trust cheap prices and no such gorgeous Burberry store’s huge variety leap from hopes a huge online outlet is, the Burberry outlet, as well as many shares the latest, best Burberry products as well as the unique and classic Burberry topics is.

    You know, Burberry was invented by Thomas Burberry. This men’s and women’s clothing, sunglasses,burberry handbags bags and other accessories are also high-end fashion retailers. Burberry tartan plaid scarf, purse and handbag patterns, are popular for garments, no doubt, is a well-known designer brands. This is the name of a famous British architect, high-end clothing, handbags and fashion accessories are developed. Burberry is an increase in the company a household name since 1856 has been in the fashion market. Burberry trench coat, his famous fashion is often the best way is reflective.
    The cost of Burberry apparel, accessories, typical number of outlets in the United States was formed to provide. Burberry UK now New York’s Madison Avenue, Columbus Avenue and other stores are at the heart of the new. Burberry in the U.S., it’s hard to sell more than many other stores. Britain and even Burberry Burberry, Burberry stores in Europe, is the first Englishman to provide a new store in Milan.

    Burberry’s online marketplace, has come back a lot better than before. Bikini, sunglasses, boots, burberry women chains and even more with the same accessories for any fashion fan, Burberry has been installed. Obviously, a good selection of frequently used Burberry purses, you must have in your closet. Burberry style and durability in design and style to any person it is desirable to see. So, you want to save some money Authentic Burberry largest online shopping mall bwaitda Burberry.

  • Shting23

    You can possess an actuality Gucci shoes

    Gucci shoes or playing, rewarding, but it is certainly worth a priority. Shimo Shika everyone should see Gucc
    Gucci shoes can be found in the amount and possibly type style. It’s probably Wellington boots for women, heels, sandals, sneakers or flat can be. Great shoes worth at any time, on target, and its purpose is to provide or use on other casual shoes, brand shoes people can still Gucci. You should be a person under their Gucci shoes need to select the best offer within the Gucci sneakers.
    i shoes stores offer wholesale prices possible Ru can have a real function from a trusted brand.

    The situation for Gucci sneakers,gucci bags outlet the design and the design and colors. Instead you might need to get out to ignore the epidemic, for belonging to consist of a comfortable sneaker design. You can run, jog Gucci shoes to use. However, as you put it toward a goal that style sneakers are not displayed. You will have the comfort of athletic shoes belonging as well as toward the pump to use. Gucci sneakers, usually, possibly, can be found in the earth and dark colors. Moreover, green, beige, brown, gray arrives.

    If you’re trying to get the Gucci sneakers, gucci handbags the region may be the internet. But you are not, there are several choices. The reputation of affordable would have the ability to find Gucci shoes. Under a pair of Gucci sneakers that you wish to own a good offer, maybe a real, even in one of the most affordable and provides Web – could be found at the site.

    Gucci shoes, or for that matter, authentic gucci to provide a myriad of other Gucci shoes have a Web site. Please refer to the potential that can be one – Right now it consists of the Gucci brand shoes appear many. The company, however, they provide, for most Internet shops do offer a good reputation than it is low. Are you disappointed not to keep long in order to maintain the dollar Gucci shoes for the chosen few.

  • Jolinsa
  • wholesale Modems

    asics shoes .I have been looking looking around for this kind of information. Will

    you post some more in future? I’ll be grateful if you

  • gucci purses sale
  • March

     Just look at the Five Fingers shoes. That’s so peculiar louboutin shoes and cute. The magical power of this shoes is louboutin shoes red that it makes you have no feeling of shoes. When you wear it, it looks like louboutin pumps you walk on the road with bare foot,  just  because the shape of the shoes is louboutin boots the same as your own foot, with five fingers. As if your own foot were dyed, the shoes are colorful, which you can pick them at your pleasure. Although it seems to sound weird, in my louboutin heels opinion, the shoes should be designed in this way. The five fingers style should replace of the arch style. It suits the beach, high land and louboutin flats mountain. You can wear it to travel around all the natural landscapes with varied topography. And it is not necessary to worry about that it will be worn out, ’cause it is specifically designed for those difficult terrains. Patching it with a simple summer wear seems cheap louboutin shoes to be a nice idea. It will be definite the most fashionable costume in this summer. Perhaps you will enjoy the pictures which were shot by digi-cameras or your own cellphone camera when you soaked yourself in smiling and chatting with others by wearing the Five-Fingers shoes. That’s absolutely one of your most precise memories.

  • March

     In the modern time, pets become more fashionable. Because the human beings want to dress their pets up to make them look more adorable. So we wrack our brains Jimmy Choo ????? and try every way to make clothes for our pets. Several years ago, the pets’ clothes seemed to be rustic and naive. But nowadays, it changes a lot. The pets wear their clothes just like us, with different types of colorful ????? ?? ??????? ??????? clothes. Even sometimes, they will wear their clothes to participate in the pets beauty competition. In some present hot Hollywood pets movies, it is a commonly seen that the dog and cats wear skirts or gowns and earrings. That this is the case how people pay much attention to their pets. What’s more, some maverick individuals let a male dog and a Jimmy Choo female cat wear the wedding dress. and solemnly hold the wedding ceremony. That is just so funny. Though the pets in the movie seems to be very fond of wearing clothes, however, in the real world, we can’t assert that the pets will appreciate being dressed up. Scientifically speaking, animals have got used to the wild world without wearing anything. Perhaps they are reluctant to be covered with something on their bodies, although their ?????? ?? facial expression can’t tell us anything. More seriously, it is possible to hurt their skins through spoiling the inner fiber organs by wearing clothes just because of the maladaptation. 

  • March

     A set of good sportswear designer jeans will do much favor to the athlete. When you watch a race, perhaps you will only focus on jeans for men the runners’ movement, and neglect their wears. In fact, the sportswear will decide who will win the final match to great extent. Why I diesel jeans say so? Just turn to those all-stars.Why they are more excellent and brilliant than others? The sport gift is may be their top priority, however, they calvin klein jeans just believe what they wear, they have a strong faith that coat armors they wear will bring them good luck, and the fact is indeed ed hardy jeans the case, although what they wear is not special at all.To the runner, the sports running shoes seem very important, which evisu jeans mostly depends on the shoes’ quality and performance. A pair of perfect running shoes will actually accelarate the runner’s speed not just bring him the g star jeans fortune. Just because of this, the average running shoes will be far behind the professional ones at the price. For most sports, the sportswear seem to be the key to success. A set of portable true religion jeans clothes will make the athletes more light-footed, such as swimming, running or doing gymnastics. The Burberry Jeans reason is simple, all these sports need speed, so the athletes will wear light to reduce the air hindrance.

  • nannan liu

      Both MBT shoes clearance helps align the spine, Which Allows the   user   to walk upright And Therefore contact with the major muscle   groups   Resulting in Increased inactive calories burn. MBT shoes made to provide the use of innovative technology in the heel and sole     that the wearer excellent comfort and support. A MBT shoes clearance   has   been involved in the fitness industry for several years with the   mbt sneakers very reputable manufacturer.
      mbt footwear can   help alleviate the symptoms that many doctors and   physical therapists   are using it to treat patients; it has not been   used in many more   professional athletes in recovery, prevent injury   and accelerate wound   healing. Would you like to buy a pair? I am going   to order one pair from   a distributor of MBT clearance. MBT shoes discount designed by a swiss engineer and inspired mbt by watching how scarpe     MBT clearance the members of the masai tribes of africa walk, MBT     clearance, the mbt m. walk shoes is mbt shoes part of the new line of     cheap mbt shoes which run slightly narrower, shoe mbt sale and have     mbt shoes sale a slightly different feel.
      By the 5th section of   the 10th division of the penal code, it is   declared, any man or woman   whoi shall commit adultery or fornication,   or adultery and fornication,   shall be severally indicted, and punished   by fine . The liability of the   sheraiff to attachment and   imprisonment, MBT shoes sale is predicated upon the fact, of the collection of the money and the     failure on his part to pay MBT shoes clearance sale over when required     so to do. In fact, take a moment and count to 11. l Twenty percent of     work-at-home businesses gross per year.
      It would seem, therefore,   that in the estimation of the Legislature   mbt shoes outlet clearance sale was   altogether immaterial who collected the   money. Indeed this construction   is warranted not only by the language,   but as we verily believe by the   spirit and equity of the act.

  • nannan liu

    Stop waiting until the weekend, franklin marshall when you can party or let loose,   until summer, spring, fall or winter, until you find the right person   and get married, until you die, until your born again, to decide that   there is no better time than right now to be happy.Happiness is a   journey, not a destination.So love like you have never been hurt, work   like you don’t need the money, and dance like no one’s   watching.wearing franklin and marshall when we want to anywhere please stop waiting. 
    The Franklin & Marshall Team is a team of young athletes from all   over the world that was created by franklin marshall clothes to help young sportsmen and   women realise the greatest victory of all: their dreams.
    Taking part   in the Olympics, becoming a world champion or simply making a living   from a favourite sport; the dreams of these kids are many and varied but   for Franklin & Marshall they are all born from the same passion:   the commitment and desire to have fun playing sports.
    It was for this reason that the Franklin & Marshall Team was   created and right here you can get to know these athletes and their   dreams, following the video daries where they themselves recount the   stories of their lives and their sports.
    Sailors Jeremie Mion and Umberto De Luca, skier Enrica Cipriani and   the latest addition to the team, English windsurfing franklin marshall vice-champion Chris   “Muzza” Murray…
    franklin marshall store  amazing wireless appear experience franklin marshall clothing.   They are especially commendable in filtering droning tones like all   those seems made by airplanes. They utilize a distinctive solutions to   cut back appear experience and provide a obvious audio. Their franklin marshall wiki is preferred amid purchasers as a end result of its awesome   capabilities. With its portability and slim design, monster beats is   typically a most appropriate travelling companion. Franklin marshall outlet, a   predecessor of solo headphones, may be also worth considering. It is   useful and costs much less compared to newer version. each types are   lightweight, producing them cozy to take advantage of and amazing to   hold around. franklin marshall shop high quality could be franklin marshall jacket anticipated in these   models. Rechargeable battery and charger are included.

  • Ruth

    Yeah definately! not to all brands though. If a brand buys a fabric off a textile company that designs their own stuff then it can influence things. Before the fabrics are even made, the people designing the dyes to present have already come up with colour schemes, so in a way the influence starts way back at that process. Theres also an industry magazine that comes out twice a year, but I can’t for the life of me remember the name!

  • Ray Ban Cockpit
  • Anonymous

    hair extensionhair extensionshair extension hairhair extensions hairhair for extensionsextensions hairextensions for haircolored hair extensionsclip hairhair clips extensionshair extensions clipshair clip extensionsclip hair extensionclip hair extensionshair extensions clipclip in extensionsclip in hairhair extension clip insclip in hair extensionhair extension clip inextension hairclipin hair extensionshair extensions clip insclip in hair extensionshair extensions clip inhair clip in extensionsreal hair extensionshuman hair extensionhuman hair extensionshair extensions humanhair extensions human hairhuman hair hair extensionsclip on hairaffordable hair extensionsinexpensive hair extensionscheap hair extensioncheapest hair extensionscheap hair extensionshair extensions cheaphair extensions for cheapclip on extensionshair extension clip onsclip on hair extensionhair extensions clip onsremy hair extensionU tip hair extenisonsI tip hair extensionsnail tip hair extensionsstick tip hair extensionsweave hair extensions

  • Anonymous
  • Mac Makeup Case
  • Mac Makeup Case
  • aaa88
  • HephaistosHesiod

     In reality it may indicate an incredible bargain. But, how do you find the bargains? Lots of people will go to a expert keep; some will venture to some number of stores. In order to look for a low cost wedding dress, one point you will need to perform, would be to appear by means of several merchants. This can be the only strategy to uncover the true bargains. Yet another answer is to search on the web, as there are many Bridal Stores on-line. These stores typically have Cheap Wedding Dresses, which can be an excellent thing. As an example boxweddingdress dot com will be the correct one particular. Now it is possible to make big savings. And bear in mind it is not that it really is affordable dresses on supply, but generally the cost savings are previous on for you.

  • Cherry

    For those of you who are purchasing Taps,we realize that this is one of the most important purchasing decisions you will make. You have made the best choice in choosing one of our Bathroom Sink Taps,Kitchen Taps or Shower Taps etc, as they are constructed of the highest grade materials to ensure that your new Taps lasts forever. You can be confident in your purchase as each item comes with a no hassle 30 day return privilege.
    Looking for a unique Wedding Dresses for your big wedding? Our online store offers a variety of beautiful A-line Wedding Dresses for brides. Browse now and pick the perfect style!

  • designerhandbagsoutlet

    A great post but How to select a cool handbags. we sell cheap handbags We are the best store provided various  cheap designer handbags but only a little white to make coach handbags online

  • wordpress themes

    I had always wondered. Do fashion designers all create their own textiles? I’ve wondered if trends in the textile industry affect fashion trends.

  • Anonymous

    Excellent question. I have been looking for a subject for a new fashion 101 and I think this could make a great topic. Give me a few weeks to get on it and I’ll answer your question.

  • Guest

    MLB accoutrement is colorful,Women nfl jerseys, adequate and fabricated for just about any age fan from toddlers to guy’s with a lineman’s physique.Welcome to baddest and buy broad mlb jerseys.The website sorts through the assorted options admirers have.Wholesale mlb jerseys,Giants jerseys,cheap nfl jerseys fabricated accessible through a array of acclaimed sellers who accept partnered with the company.During the boxy bread-and-butter times,wholesale NHL Chicago Blackhawks Jerseys, mlb admirers aswell wish bargain mlb jerseys.NFL jersey ought to be as fine level of quality when you would locate within the jerseys used through the NFL gamers themselves. They really are a heavyweight material and have all of the artwork sewn on, such as the numbers, and should certainly final for years. You may get reliable customized  youth NFL jerseys. You opt for the identify and amount belonging to the NFL participant you would like about the jersey and this can be custom made ordered to fit your needs precisely how you would like it. this could consider some time for the reason that certainly it has for being produced 1 away specifically to fit your needs however it suggests that you simply get precisely the suitable NFL jersey for you. This is in fact a fantastic method to purchase your jersey but not cheap.Cheap nfl jerseys wholesalers who are specialized to wholesale nfl jerseys.As we all know that most things on earth are connected so consumers have more choices at this part.I think that will more and more people like football and wear nfl jerseys.

  • camouflage prom dresses

    Good post ,I like it very much.

  • Sunshineysun

    louis vuitton hats
    It’s a fashion trend for replica louis vuitton watches in this summer. There are various of style arrival in this season, will definitely attract your eye, leading you become fashion. louis vuitton shoes replica meet with a lot of people’s like owing to its unique fashion design and high quality. In these day , louis vuitton sneakers have more discount waiting you. Are you hearted, don’t miss this chance.
    replica louis vuitton jewelry
    louis vuitton replica belts
    replica louis vuitton  
    louis vuitton jewelry replica
    cheap louis vuitton travel bags
    fake louis vuitton luggage
    louis vuitton sunglasses
    discount louis vuitton purses
    fake louis vuitton shoes
    louis vuitton shoes
    fake louis vuitton handbags  
    replica louis vuitton sunglasses
    replica louis vuitton scarves
    discounted louis vuitton sunglasses
    louis vuitton travel luguage replica
    louis vuitton sale
    fake louis vuitton
    replica louis vuitton belts
    cheap louis vuitton purses
    louis vuitton jewelry
    louis vuitton scarf replica
    cheap louis vuitton sunglasses for sale
    louis vuitton travel bags replica
    cheap louis vuitton handbags
    discount louis vuitton handbags
    replica lv sunglasses
    fake louis vuitton sunglasses
    replica louis vuitton shoes
    replica louis vuitton handbags   
    louis vuitton hats
    louis vuitton fake purses
    fake lv purses
    replica louis vuitton pendants
    louis vuitton replica travel bag
    louis vuitton travel bag replica
    lv277 forever watch replica
    louis vuitton watches

  • Zhusally

    Excellent post?thanks for the sharing, that greatly helped me to
    resolve the I am glad to share the latest fashionable news about
    the beauty equipment with everyone.

  • Mica

     Hi, what about fashion forecasting agencies? I thought all the designers had the same ideas because they were getting them from the same source (someone you pay to make the research).
    I don´t know but it sounds a bit silly to me that it just because of the books, movies etc. You can see the same trends collection after collection, same colors, same silhouettes and same atmosphere. And What you said about travelling… So the huge trend inspired by ethnic and “back to the roots” we are seeing a lot these days would be because a lot of designers travelled this year? Do you mean that is some kind of coincidence?
    I´m sorry, but i don´t think so.. There has to be something more to it..
    I love your post by the way, specially that you are not afraid to criticize!

  • Anonymous

    Designer brands definitely do not use trend forecasting agencies. Some may use colour forecasting, but trend agencies are for mid level and fast fashion brands, the designer brands come up with their own ideas! I know this because I have worked for both designer brands, and trend forecasting agencies.

    And also, a lot of what you see in the media about trends is fabricated by the media themselves, and has nothing to do with how the designer was inspired. The magazines do presentations to all the PR’s each season, after the shows, and tell them what trends they will be featuring in the magazine. The PR’s then scramble to find product that will fit into these trends, for example, if the magazines say “gothic’ then PR’s will pitch all that is long, black, and lace as “goth”, even though the designer may never have been inspired by goth.

    To make my point, I went onto and looked at the Fall 2011 trend reports. If you look at their Sixties Minutes trend ( you’ll see that none of the garments they chose actually look like they are inspired by the same thing, but they have vague sixties references (and I mean VAGUE) whihc the magazine now sells to us as sixties. But did the designers all get inspired by the same thing? No. The magazines need to sell us a story, and they do this by selling us “trends.”

  • QQ

    Monster Beats By Dr.Dre In-Ear Headphones,monster beats by dr.dre,cheap
    Monster Beats By Dr.Dre Solo Headphones,Monster Beats Headphones,Beats By
    Dre,Dr Dre Headphones,cheap
    Monster Beats By Dr.Dre Solo Headphones,Cheap beats headphones,cheap
    Monster Beats By Dr.Dre Pro Headphones,cheap
    Monster Beats By Dr.Dre Studio Headphones

  • QQ

    Studio Red Sox,Beats
    Studio Kobe Bryan,Beats
    LeBron James Dull Gold,Beats
    Miles Davis Tribute,White
    beats studio,beats
    by dre studio Champagne,Monster
    Beats Lamborghini,Beats
    Lamborghini Studio,Dr
    Dre Beats Studio Ferrari All Red,Beats
    Studio Ferrari,Dr
    Dre Beats Studio Black,beats
    LeBron James

  • Portafoglio uomo

    some luxury brands will use trend forecasters for ideas on colour and fabric.

  • Anonymous

    Yes, you are absolutely right, but they don’t use them for designs!

  • R4

    Thank you for your post.

  • Asd

    Fantastic!! As a fashion designer and former brand manager I always have
    been fascinated by the fashion process their influences and development
    and this give me some clues about the process regarding the
    relationship between high fashion and the forecast studios.

  • Andy@HairLossTreatmentReviews

    Fashion has been my passion ever since I was a child and I love creating different styles that hopefully will trend, but as a newbie I know that is impossible.

  • Pingback: Links a la Mode May 6th |

  • Milx

    Goddamit, nonsense! They all change/repeat the trends just to get income from the sheeps like you who buy all the new stuff! And it’s devilish thing!

  • alexandrasuhnerisenberg

    I’ve worked as a forecaster and as a designer, and I can attest to this. That is how it works. And I certainly do not buy into all the new trends.

  • Gabrielle

    So there’s no sure way to tell what fashions will be in style – it just depends on what the designer(s) were inspired by?
    Also, do smaller brands (with smaller design teams) mainly follow the big brands when their fashions go on runways?

  • alexandrasuhnerisenberg

    You can predict styles based on culture, lifestyle, technology, etc… but it is difficult to do. If it were easy, everyone would only be selling items that everyone wanted right away! And with regards to smaller brands, some are inspired by the big designers, others do their own thing and the customer gets something unique.