Fashion Forever

Next week Selfridges, London’s famous department store, is opening a large space called the Forever Shop, a shop that will sell iconic design classics. The collection will feature clothing, accessories, books, and homewares, curated by the likes of Sir Paul Smith and Elle Decoration editor Michelle Ogundehin, as well as the store’s Creative Director, Allanah Weston. The idea is to offer pieces that are classic and never go out of style, I guess this fits in quite well with the current economic climate, and consumer’s desire to invest in more quality pieces. It is also slightly ironic that the Forever Shop is replacing Selfridge’ Wonder Room, whose concept was ultra-luxury, ridiculously expensive pieces, like $20,000 bags and skull rings.

Here are a few of the items that the store will sell:

Le carré d'Hermès

Converse high tops.

Bic lighters.

Lady Chatterley's Lover

The Georg Jensen Koppel pitcher

Tom Dixon Mirror Ball light

Here’s what I would add to the fashion list:

Chanel 2.55 bag

Hermès Chaine d'Ancre bracelet

Diane Von Furstenberg wrap dress

Salvatore Ferragamo ballet flat

Cartier Trinity ring

Hunter Wellington boots

Burberry trenchcoat

Adidas tracksuit

Rayban Wayfarer

What would be on your list?

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  • Hungstar

    Interesting idea! I think that something from Tiffany & Co. could also be a good addition. Maybe something from Chanel made of tweed, too.

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