Next week Selfridges, London’s famous department store, is opening a large space called the Forever Shop, a shop that will sell iconic design classics. The collection will feature clothing, accessories, books, and homewares, curated by the likes of Sir Paul Smith and Elle Decoration editor Michelle Ogundehin, as well as the store’s Creative Director, Allanah Weston. The idea is to offer pieces that are classic and never go out of style, I guess this fits in quite well with the current economic climate, and consumer’s desire to invest in more quality pieces. It is also slightly ironic that the Forever Shop is replacing Selfridge’ Wonder Room, whose concept was ultra-luxury, ridiculously expensive pieces, like $20,000 bags and skull rings.
Here are a few of the items that the store will sell:
Here’s what I would add to the fashion list:
What would be on your list?