Halston pioneered the concept of a brand ambassador in fashion.
A brand ambassador is someone who represents a brand by wearing their clothes. Nowadays the brand ambassador is very common for major brands, for example, Alexa Chung wears tons of Burberry and attends their shows and events, Sofia Coppola is constantly linked to Marc Jacobs, and Marion Cotillard is often spotted wearing Dior. But Halston was one of the first brands to do this in the seventies (before celebrity culture had made much of an impact), and Roy Halston used to have an entourage of gorgeous women wearing his designs with him when he went out. They were the Halstonettes.
Halston once said “You’re only as good as the people you dress,” and his Halstonettes were some of the best looking women of the era. They included Bianca Jagger, Liza Minnelli, Jackie Kennedy, and Elizabeth Taylor, as well as models Karen Bjornson, Pat Cleveland, and Anjelica Huston. Halston would often turn up at a night club surrounded by a troupeau of Halstonettes, hence the seventies glamour image associated with his brand. Another interesting point here is that Andre Leon Talley was apparently the man who coined the term “Halstonette.” A good reminder than Talley has been around longer than we think.
N.B. Although I am a HUGE fan of the original Halston brand, I do not support that Sarah Jessica Parker is involved in the brand. She is NOT a Halstonette. Images sources: colour image and black and white.