There is a legal battle going on, between the US-based owner of Ugg Australia, and Emu Australia, which makes the same hideous, ugly boots as Ugg, but with a different label. Apparently in Australia the word ugg is considered an adjective, and therefore cannot be copyrighted by Ugg Australia. Yet for some reason there is a lawsuit in the US, as Ugg Australia is claiming copyright infringement. Both brands have been going for much longer than they should have (they should have both gone bankrupt YEARS ago) so one of the questions is, why the lawsuit now? Frankly, I don’t really care, all I think about when I hear the word ugg, is UGLY. You can read more about the case in Vanessa Friedman’s article in Material World.
I have a solution to this problem: let’s burn all of the Uggs and Emus and any other similar boot and be done with them. No, that is wasteful, let’s send all Uggs to countries where children need shoes for school and they don’t have any. They can re-modify them so that they are more practical (and less ugly.) Or maybe we can give the Uggs to SPCA’s and they can use them as little homes for abandoned hamsters or cut them up and make them into cat beds. My friend had cat beds that ressembled oversized uggs and the cats loved them. Any of these solutions would be favourable to actually WEARING ugg boots on the street. I have already written about the only appropriate time and place to wear uggs, but I would just like to remind everyone that this is not on the street of a city, inside a night club, or anywhere there is a sidewalk.
Will we ever see the end of these monstrosities?