Yes, I know many of you are bored of my Finsk obsession, especially my Canadian readers who are probably quite frustrated that they can’t even buy Finsks in a store in Canada (hint, hint Gravity Pope!) but I had to publish these images of Project 3. Super crazy shoes rarely sell well, or in many cases, sell at all. But it is important for designers to continue to innovate and come up with unusual and eccentric designs in order to maintain an image as a “fashion forward” brand.
Designers who have catwalk shows can express themselves through their press pieces, and even though these pieces rarely make it into the stores, they are photographed and help to cement a brand’s reputation as avant-garde or extreme or edgy. But for a footwear brand whose product is rarely exposed to media outside of showrooms and tradeshows, it is a little more difficult to maintain this type of reputation without filling their collection with cutting edge shoes that may never sell. That’s why Finsk’s projects are so interesting. Every now and then they will launch a new project shoe, which is more of a work of art than it is a piece of apparel. It is a reminder of the genius talent behind the Finsk brand, but doesn’t affect their ready-to-wear collection (which is also quite avant garde, but quite comfortable and practical. Believe me, I know.)
If you want to see the Finsks I ordered for Autumn Winter, which arrived a bit earlier than I expected, check out my Vitamin Daily blog post.