Loathe: Victoria by Victoria Beckham

In celebration of Victoria and David Beckham’s new daughter, I thought I’d write yet another post about how much they annoy me. By the way, who gives their daughter the middle name Seven?

In addition to the tight dresses, overpriced handbags, men’s underwear, sunglasses, jeans, and a ridiculous number of perfumes, the Beckham empire has decided to grace us with yet another tasteless fashion product: a line of “affordable” dresses, under the label Victoria by Victoria Beckham. Most designers (although Victoria Beckham is NOT a designer) would decide to put both loose and tight clothing in the same collection, but not this Spice Girl. She has decided to start a NEW line of clothing, which will be lower priced with less body conscious pieces, so that her signature line can still be all tight dresses copied from Roland Mouret’s Galaxy dress.

Victoria Beckham, celebrity fashion, Victoria by Victoria Beckham

Emily the Strange is the inspiration behind Victoria Beckham's new collection, whihc looks very boring.

I guess she decided that skintight column dresses don’t work on a pregnant woman (I can agree with that) so she decided to launch a new line to suit a rounder figure. But this is absurd! Just because one is in the “mood” for a new silhouette, doesn’t mean we start a new fashion collection. Usually, we incorporate this new shape into our existing collection. It is called TRENDS. And DESIGN. Two things that Victoria knows nothing about. Her main line is obviously not going to evolve at all, so she’s just adding a new collection to sell a different shape. I guess we can look forward to a brand new collection when she decides to wear trousers and shorts. Perhaps that will be called Legs by Victoria Beckham.

Victoria Beckham, celebrity fashion, Victoria by Victoria Beckham

More boring pieces, which do not look tlike they are worth $550-$900.

The dresses, unsurprisingly, are nothing special. They have been inspired by Emily the Strange (a reference point that will not last more than a season or two… what will she do next?) And their price range is $550-$900, which is less expensive than her main line, but still ridiculously expensive. The dresses look like high street, and therefore are not worth paying more than $100 for. The sad thing is, I am sure this rubbish will sell because there are people out there who buy her stuff. Sob!

p.s. How long before we have to stomach a collection of dresses for little girls? I am taking bets.

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  • http://www.imtheitgirl.com/ anya

    They’d be cute if they were Marc by Marc Jacobs and cost $150. Fuck, this woman won’t stop. I bet shoes are next.

  • Anonymous

    Yes, she’ll be copying Louboutin. Ugh
    Alexandra Suhner Isenberg

  • Jill

    Just read that SJP out at Halston. You must be so pleased.

  • Anonymous

    I know! Need to read the details… Will definitely post about it this week!
    Alexandra Suhner Isenberg

  • Eve

    haha omg this never gets old: the new creative directors of Kenzo are Humberto Leon and Carol Lim, the owners of Opening Ceremony. Neither are trained designers: 

    http://nymag.com/daily/fashion/2011/07/opening_ceremonys_humberto_leo_1.html

    Favorite Paragraph: “The entrepreneurs have clearly demonstrated a savvy understanding of high fashion markets in the U.S. and Asia and are certainly regarded as two of the coolest people in the fashion industry. Yet they possess no formal design training, and at the age of 36, were not born when Takada Kenzo founded his label. But perhaps all that doesn’t matter so much in building a successful luxury house today. Though Leon does sketch, the new creative directors promised to “build an exciting team” of designers to work alongside them at Kenzo.”