A fashion product that ends with a “z” is usually not a good sign (like cordoroy jeanz.) Neither is one whose taglines are “You call it urban trends. We call it rebellious freedom.” and “Rock these SAGZ jeans first, they tuff!” (I hate exclamation marks too.) So basically, SAGZ is not off to a good start. And then… we have the product. It is even worse than the brand name and the taglines. Here’s how the website describes it:
“A few years ago, Irese Davenport recognized that youth all over the world were sagging their pants. On a very special day, he noticed that boys and men were constantly pulling up their sagging pants. Irese wanted them to be able to sag naturally so that they could be active at the same time. He ran home, grabbed a needle and thread and began to sew. He sewed a pair of boxers to a pair of jeans. This was SAGZ JEANS’ first proto-type and the rest is history.”
Here’s a few interesting points about SAGZ:
- There is a design team. A team???? This is one really bad design. Why would you need a team of people to continue work on one really, really bad product that has no potential to grow?
- They will soon be launching Sexy SAGZ, which is SAGZ for women (I am on the waiting list, of course.)
- Their concept is patented. In case anyone might want to copy it. AS IF.
- SAGZ allows you to be active (because you aren’t always pulling up your pants), and show your “SWAG”: “Our patented concept consists of high quality jeans that sag naturally. Our boxers are attached to the waistband of our jeans by snaps. The underwear are detachable and removable. The three rows of snaps are designed so consumers can sag their SAGZ JEANS at different levels without having to constantly pull up their pants, resulting in more time to be active, express themselves and show their SWAG.”
- The commercial is super lame
This is definitely worse than the skegging. Sigh.