Louboutin is in Trouble

The Louboutin case is back in court today, after last week’s ruling that YSL are in fact allowed to sell their red-soled shoes. YSL’s next step will likely be to try and cancel Louboutin’s trademark. You can read a bit more about the details here on The Cut, but basically, Louboutin’s lawyers are trying to protect their trademark.

 

Christian Louboutin, YSL, trademarks, fashion court cases, amazing shoes

Who knew the bottom of a shoe could be so important?

According to an interview on WWD, “Louboutin stands to lose so much. This is identity theft for him. Those red soles are almost as recognizable as his name.”

I am sorry, but am I the only one that thinks this whole scenario is a bit weird? Yes, I feel sorry for Louboutin because if the trademark gets cancelled every single crappy fast fashion store will be selling red soled shoes. But to imply that he will “lose so much” is a bit weird. Why do people buy Louboutins? Hopefully it is not JUST for the red sole. I presumed that people buy Louboutins because they actually LIKE his shoe designs. Shouldn’t the designs have more merit than the colour of the sole? I know that when I almost bought a pair of Louboutins, it was for the design, not the sole. But I can also say that the reason why I decided NOT to go ahead and buy those Louboutins was because they were ridiculously overpriced, and Kim Kardashian had the same pair. I’d be far more concerned about the Kardashians owning entire collections of Louboutin. Perhaps they need to re-concentrate their efforts, pull an “Abercrombie,” and offer to pay the Kardashians to stop wearing their shoes.

I look forward to hearing what happens. If Louboutin hadn’t been such a diva and pursued this case in the first place, he would not be in this position now. Read my initial thoughts on this court case.

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  • http://www.facebook.com/profile.php?id=823115573 Erin Harder

    I actually think that a large amount of people do only buy them for the sole…that’s a large part of the appeal! There are actually a large number of stores in Tokyo selling red-soled shoes on the cheap, and the girls sure do buy them. To be honest, his shoe designs aren’t that interesting or innovative (imo) and if he loses this, I really think less people will buy them because of the loss of exclusivity. I’m interested in seeing how this plays out…

  • Anonymous

    You are right, I guess those are the same people who buy any clothing brand just to show off the logo.

    He has a few good designs, but yes, he is no Pierre Hardy. This will be an interesting story to follow.

  • Jill

    I read the judge’s Aug. 10 and decision and I’m with you, Louboutin has a lot to lose. The judge basically thinks Louboutin’s 2008 trademark for the red sole is not protectable under the Lanham act for trademark law. He refused to grant the preliminary injunction to have YSL stop selling their shoes and YSL is going after Louboutin for interfering with their business!  I’m curious as to how the case management meeting went yesterday in Manhattan. Trademark law is really based on confusion in the marketplace so give me a break, if you are spending that much money on shoes you know whether you are buying Louboutin or YSL!

    As for your baby sleeping through the night, you are SO lucky. Don’t tell other new mothers though. They will be so jealous!

  • http://tinyurl.com/3tlawty 80aa5e14aGina
  • AnastazjaO

    I actually think that the trademark red sole is a brilliant marketing strategy. It creates the image of the brand, which affects sales more than the product itself. Coca Cola has people to create the sound made when opening a tin. Burberry wouldn’t be Burberry without the famous plaid. The soles are probably the reason why Louboutin has been more recognizable among fashion laymen than other luxury shoe designers.
    It also makes product placemet easier. When a person that doesn’t recognize a brand by its shoe design sees a Jimmy Choo in a movie, they don’t know who the designer is unless the name is mentioned. When one sees an actress wearing Louboutins, most women immediately know what it is – guess why? The same applies to photos of celebrities etc. So yes, I do think the red soles have largely contributed to Louboutin’s success.

  • Anonymous

    Yes, it has definitely helped with growing his brand, but I’d like to think consumers are smart enough not to buy somehting ONLY for its branding. But then again, most of them probably do. I can’t wait to hear what happens next.