If you buy from flash sale sites, you must make sure to read this article from the New York Times. It explains that flash sales sites, like Gilt and Haute Look, rarely offer the best price online. Taking into account their poor return and exchange policies, plus shipping costs, you can often find a better deal elsewhere. I think this, combined with the overwhelming number of flash sale sites currently on the market, is going to result in people getting very tired of them.
Have you ever bought anything on a flash sales site? I haven’t. I was looking at some stuff the other day, but a 20% discount is not enough incentive to make a quick decision on something I might regret in weeks, days, or hours. Plus, so few of them offer proper shipping to Canada (I don’t like customs or duty surprises when I get my purchase in the post.)
I hate being put under pressure to buy, and I find the flash sales sites get me all hyped up for nothing. The fact is, you aren’t getting a Chanel 2.55 bag for $100, you are getting the Chloe bag that no one wanted, for $900. I’d rather make a reflective, thoughtful purchase and end up with something I really want, than save a few bucks and end up with a lime green clutch bag. I wouldn’t tolerate a salesperson putting on pressure and trying to make me buy something, so I won’t let a flash sales site try and coerce me to buy something because the deal might “run out.”
Oh, and the worst thing is that some of these sites make you think it is difficult to get membership, they try and pretend it is some secret club. Well, it is not. EVERYONE can be a member.
All images from Haute Look.
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