Kardashian Domination

Kardashian, celebrity fashion, family, magazines, fashion media

The images are rumoured to be mock-ups of the Kardashian family magazine.

The news that the Kardashians are starting their own family magazine is no surprise, in fact, it makes perfect sense. The digital magazine will be promoted through social media, and will essentially harness the power of their Twitter profiles. With Kim having over 12 million fans, and even the less known Kendall Jenner having over 2 million, that is a lot of fans which can translate into a lot of traffic for their magazine.

Kardashian, celebrity fashion, family, magazines, fashion media

But this raises questions about the future of media, and makes me wonder if we will see the same types of changes that we saw in the fashion product world. In the past, celebrities used to model and wear designer clothing, then they started making their own, under their own labels. Same thing happened with fragrances and other product categories, but until now, they have relied on media to promote them. Aside from having their own blogs, most celebrities need exposure in mainstream blogs and magazines to grow or maintain their public profiles.

But if a celebrity were to create their own magazine, then they wouldn’t be at the mercy of the major publications. Don’t like what a magazine said about you? Then say it yourself, through your own magazines. Want to dispel rumours about your divorce, or promote your own clothing line? Who needs a trashy magazine to do that, a celebrity could just do and say what they wanted in their own magazine.

Kardashian, celebrity fashion, family, magazines, fashion media

With retailers starting their own magazines (Net A Porter is a good example), the natural progression is surely for celebrities to do the same. This will spell big trouble for the magazines that rely on celebrity covers to sell issues, I am guessing that the Kardashians will say no to cover shoots and interviews in regular press, as the will want to be exclusive to their own magazine.

It is about time the fashion media suffers the same problems as the fashion designers do: being replaced by tacky, un-talented celebrities is not fun.

I won’t even bother commenting on how I think this will be an incredibly sad magazine, and that I can’t believe that anyone would want to read this type of crap. If Crocs can make 1 billion dollars in a year, then we already know that there are incredibly tacky people out there with no taste and money to spend. So there are surely a bunch who will read the Kardashian family magazine, too.

Images credits: top, middle, bottom.

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  • Lola

    I despise the Kardashian brand as much as you do, but fail to understand how they became SO big. Any analysis as to how they have dominated the media and built themselves an empire? It totally baffles me. 

  • Anonymous

    I think girls like that they aren’t stick thin… Kim is quite voluptuous, wasn’t that one of her “selling points” at the start? And even though I despise her, I won’t deny that she is quite good looking, if you like that style.

    But it is sad that girls don’t look up to women who are accomplished, not just famous for being famous.

  • Priscilla

    Where is this world headed too?! I am so sick of the Kardashians! The only good part of them having their own magazine is that, like you said, hopefully not pose in any other magazines I actually read! What do they know about publishing, editing, designing, photography, and good writing? For anyone that went to college to learn any of the mentioned skills, to perfect and hone their craft, is a slap in the face. The message this sends is make an amateur porno and the world is yours to conquer regardless of how talentless you are. Disgusting!!!!!!!!!!!!!

  • shelly45840

    I doubt these girls will ever turn their back on the media, who do you think make their bank accounts so fat paying for exclusives about tacky fake weddings and new babies? gag.

  • jasper

    i like how the lady on our right probably was asked to wear something flat to compensate for kim being short

  • Shelly Ogilvie

    Perhaps slightly off topic/genre but Oprah and Martha Stewart certainly beat them to this punch a long time ago. I wonder what kind of impact their magazines had on the lifestyle magazine market? Hopefully this does become a trend that will squash some of the more obnoxious and less journalistic gossip rags and at the same time encourage fashion publications to use celebrities more sparingly! I would have more magazine subscriptions if they weren’t so scatterbrained. Last month when Lady Gaga was on the cover of absolutely everything I was really disappointed and didn’t buy anything off the news stand. Occasionally I read celeb interviews but I normally only buy magazines off the newsstand if they’re full of great photos.

  • Anonymous

    Good point about Martha Stewart and Oprah, although Martha became famous because she had something to “teach” the public, whereas the Kardashians are famous for nothing. I am slightly obsessed with the Martha Stewart website, so I won’t diss it ;-)

    And yes, I’d love to see a “divide” form between the fashion and celeb magazines. Although sadly, I don’t see it happening anytime soon.

  • AnaO

    Who are they, actually? Wikipedia lists Kim as a model and actess, among others, but somehow I have never seen her on the runway or in any decent film… In fact, I haven’t seen her in any movie at all. I know these girls are hot (but not close to Adriana Lima or Lara Stone or Angelina or Beyonce and Crystal Renn, if we want someone curvier) and that they have participated in some cheesy reality show, but hell, why are they suddenly everywhere? Do they have any talents at all?

  • http://twitter.com/dianasof Diana Z.

    Based on those mock-ups all they’re going to have to do for their magazine is go through old Cosmos and re-word every single article. Do we really need another women’s magazine that tells us how inadequate we are in every aspect of our lives? And that’s not even considering the fact that it’s a Kardashian production so it’ll be full of advertisements/articles/etc, all dedicated to selling their various books/perfume lines/make-up contracts.