The British Fashion Council (BFC) has just named Alexa Chung their newest young style ambassador. In all fairness, this post could also be titled “5 Reasons Why the BFC Does Not Need Official Style Ambassadors” but anyway, here are my 5 reasons why Alexa Chung Should Not Be a Style Ambassador.
Alexa Chung with Christopher Kane.
1. Alexa Chung doesn’t do anything. Or, she doesn’t do anything well. Apparently she is a TV presenter, a model, and a contributing editor, but I’d say she is a waste of space. She hasn’t hosted a decent TV show in eons, she doesn’t model much anymore (and, let’s face it, she is no Lara Stone) and an editor? That must have pissed off a lot of people at Vogue who actually worked to get to their positions. (Actually, I guess there aren’t many people at Vogue who actually worked to get to their position, but that’s another topic for another day.)
2. Her most successful foray into fashion was with an American brand. But that’s all I can say about her collection with Madewell because I ignore most celebrity collaborations.
Alexa Chung's Madewell collection, Fall 2010.
3. The British designers don’t need someone to “officially” wear their clothes. I am pretty sure Alexa Chung already supports British designers (in fact, I know this) so why does she need a title to do this? Shouldn’t she do this because she wants to support them on her own?
4. The BFC should spend their money somewhere else. I doubt Alexa Chung comes cheap. And I can’t imagine the people in the British fashion industry want their governing body spending money making sure some silly celebrity is wearing London designers. They should spend their resources helping the newly established brands grow, and drawing more media/buyers attention to London Fashion Week, which is still the least “important” of the four main fashion weeks (because buyers don’t come. They all buy in Paris. So get the buyers there, BFC.)
5. Alexa Chung is OLD NEWS. In fact, that should be reason 1.
Remember when she made that stupid comments about bloggers? Let’s never let her forget that!
