5 Reasons Why Alexa Chung Should Not Be a Style Ambassador

The British Fashion Council (BFC) has just named Alexa Chung their newest young style ambassador. In all fairness, this post could also be titled “5 Reasons Why the BFC Does Not Need Official Style Ambassadors” but anyway, here are my 5 reasons why Alexa Chung Should Not Be a Style Ambassador.

Alexa Chung, London Fashion Week, British Fashion Council, celebrity fashion, fashion lists

Alexa Chung with Christopher Kane.

1. Alexa Chung doesn’t do anything. Or, she doesn’t do anything well. Apparently she is a TV presenter, a model, and a contributing editor, but I’d say she is a waste of space. She hasn’t hosted a decent TV show in eons, she doesn’t model much anymore (and, let’s face it, she is no Lara Stone) and an editor? That must have pissed off a lot of people at Vogue who actually worked to get to their positions. (Actually, I guess there aren’t many people at Vogue who actually worked to get to their position, but that’s another topic for another day.)

2. Her most successful foray into fashion was with an American brand. But that’s all I can say about her collection with Madewell because I ignore most celebrity collaborations.

Alexa Chung, London Fashion Week, British Fashion Council, celebrity fashion, fashion lists

Alexa Chung's Madewell collection, Fall 2010.

3. The British designers don’t need someone to “officially” wear their clothes. I am pretty sure Alexa Chung already supports British designers (in fact, I know this) so why does she need a title to do this? Shouldn’t she do this because she wants to support them on her own?

4. The BFC should spend their money somewhere else. I doubt Alexa Chung comes cheap. And I can’t imagine the people in the British fashion industry want their governing body spending money making sure some silly celebrity is wearing London designers. They should spend their resources helping the newly established brands grow, and drawing more media/buyers attention to London Fashion Week, which is still the least “important” of the four main fashion weeks (because buyers don’t come. They all buy in Paris. So get the buyers there, BFC.)

5. Alexa Chung is OLD NEWS.
In fact, that should be reason 1.

Remember when she made that stupid comments about bloggers? Let’s never let her forget that!

Images from here and here.

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  • Jasper

    “Actually, I guess there aren’t many people at Vogue who actually worked to get to their position, but that’s another topic for another day.” HHAHA

  • Anonymous

     Unless you call being born into a rich family or marrying wealth “work.”

  • AllisonP

    I love you….truly!

  • Mary

    I really do enjoy reading your posts because you speak  your mind about what you love/hate about fashion which most people don’t usually do on a blog. 
    popgoesfashion.com 

  • http://twitter.com/Ines_Cruz Inés Cruz

    OK… this is just AWESOME. And totally true… I mean… COME OOOOON!!! what does she do for a living besides assist to gorgeous fashion shows?
    I learned that she barely gives interviews anyway (not even for fashion channels or documentaries) so why on earth chose her as an image?
    And then there’s reson #4, which I guess it’s the best opinion on what they should do, cause if there aren’t many British designers to begin with, who’s she going to wear?
    Please invest in new talents and stop paying her live of parties and runways. Please.
    http://www.chezagnes.blogspot.com

  • http://www.facebook.com/sak.thu.7 Dhe Sak

    Is she bulimic?or anorexia?just look at those creepy skiny knees… Ugghhh!!!!!!
    She needs more nutrition,don’t you think?

  • alexandrasuhnerisenberg

    Yes, and she needs to actually do something to merit the amount of respect she has! There is nothing memorable about her career so far!