Spring Summer 2012 Campaigns Part 1

Ok, I know most of these campaigns were released in December, and so I am running a bit behind on my critiques… But here’s a novel idea: let’s look at the spring campaigns when it is actually spring! (Instead of Christmas.) This is in four parts, so here is part two three, and four.

I love…

sring summer advertising campaigns, deborah turberville, valentino

a bunch of girls modelling for Valentino, shot by Deborah Turberville. What a unique choice of photographer, and a beautiful image.

spring summer advertising campaigns, heidi lundgren, Guess, Hunter and Gatti

Heidi Lundgren for Guess, shot by Hunter and Gatti. I never thought I'd be praising a Guess ad, but this one sure make the brand look desirable.

spring summer advertising campaigns, Shu Pei, Carter Smith, Vera Wang

Shu Pei for Vera Wang, shot by Carter Smith. Another brand I don't usually like, but who have done a superb campaign. Shu Pei is the perfect face for this light, fragile campaign that really shows of Wang

spring summer advertising campaigns, Racquel Zimmerman, Inez and Vinoodh, Nina Ricci

Raquel Zimmerman for Nina Ricci, shot by Inez and Vinoodh. Very pretty.

spring summer advertising campaigns, chloe, glen luchford, karmen pedaru, kate king

Karmen Pedaru and Kate King for Chloe, shot by Glen Luchford. Good Chloe campaigns always look so fresh, simple, and really make you want to wear the clothes.

spring summer advertising campaigns, tim walker, mulberry, lindsey wixson

Lindsey Wixson and Frida Gustavsson for Mulberry, shot by Tim Walker. What's not to love about a giant ice cream cone?

spring summer advertising campaigns, abbey lee kershaw, mert and marcus, gucci

Abbey Lee Kershaw and Karmen Pedaru for Gucci, shot by Mert and Marcus. This is so slick, sexy, and golden.

I loathe…

sring summer advertising campaigns, anja rubik, inez and vinnodh, guiseppe zanotti

Anya Rubik for Guiseppe Zanotti, shot by Inez and Vinoodh. I know it is hard to do a shoe campaign with a full body shot, because you want to draw attention to the shoes. But this is the wrong way to do it. And why is she wearing a black suit in that weather?

spring summer advertising campaigns, natalia vodianova, stella mccartney, mert and marcus

Natalia Vodianova for Stella McCartney, shot by Mert and Marcus. Why do they always do these stupid cut outs? It looks SO cheap.

spring summer advertising campaigns, Milouvan Groesen, Mert and Marcus

Milouvan Groesen for Giorgio Armani, by Mert and Marcus. I like the concept of the super strong Armani woman, but I don't think it worked.

spring summer advertising campaigns, constance jablonski, cedric buchet, sonia rykiel

Constance Jablonski for Sonia Rykiel, shot by Cedric Buchet. I didn't like this collection, and I don't think it looks good perched on a bike.

spring summer advertising campaigns, terry richardson, just cavalli

A bunch of models squished together for Just Cavalli, shot by Terry Richardson. This looks like a cheap, fast fashion campaign.

Images from Fashion Gone Rogue.

  • Lisa Miggeli

    Love the colors. Love the sun+colors. Vibrant and fresh. That’s what I am talking about! LOve IT!