Ok, I know most of these campaigns were released in December, and so I am running a bit behind on my critiques… But here’s a novel idea: let’s look at the spring campaigns when it is actually spring! (Instead of Christmas.) This is in four parts, so here is part two three, and four.
a bunch of girls modelling for Valentino, shot by Deborah Turberville. What a unique choice of photographer, and a beautiful image.
Heidi Lundgren for Guess, shot by Hunter and Gatti. I never thought I'd be praising a Guess ad, but this one sure make the brand look desirable.
Shu Pei for Vera Wang, shot by Carter Smith. Another brand I don't usually like, but who have done a superb campaign. Shu Pei is the perfect face for this light, fragile campaign that really shows of Wang
Raquel Zimmerman for Nina Ricci, shot by Inez and Vinoodh. Very pretty.
Karmen Pedaru and Kate King for Chloe, shot by Glen Luchford. Good Chloe campaigns always look so fresh, simple, and really make you want to wear the clothes.
Lindsey Wixson and Frida Gustavsson for Mulberry, shot by Tim Walker. What's not to love about a giant ice cream cone?
Abbey Lee Kershaw and Karmen Pedaru for Gucci, shot by Mert and Marcus. This is so slick, sexy, and golden.
Anya Rubik for Guiseppe Zanotti, shot by Inez and Vinoodh. I know it is hard to do a shoe campaign with a full body shot, because you want to draw attention to the shoes. But this is the wrong way to do it. And why is she wearing a black suit in that weather?
Natalia Vodianova for Stella McCartney, shot by Mert and Marcus. Why do they always do these stupid cut outs? It looks SO cheap.
Milouvan Groesen for Giorgio Armani, by Mert and Marcus. I like the concept of the super strong Armani woman, but I don't think it worked.
Constance Jablonski for Sonia Rykiel, shot by Cedric Buchet. I didn't like this collection, and I don't think it looks good perched on a bike.
A bunch of models squished together for Just Cavalli, shot by Terry Richardson. This looks like a cheap, fast fashion campaign.
Images from Fashion Gone Rogue.