I know there is something slightly cliché about the photos of this collection, but I am really drawn to them. And yes, Lifetime Collective isn’t breaking new ground with their lovely little tops and pretty jackets, yet these images make me want all of this stuff. Maybe it is because they are a Vancouver brand (although so is Lululemon and I don’t want all of their stuff.) Maybe it is because the pieces are all so simple and easy. Or maybe because in my fantasy world I’d be dressed like this every day, doing stuff in my backyard, hanging with my family, and not having a care in the world.