The fall winter 2012 campaigns have been released and I have begun to wonder whether making the models look ugly is the new way to sell clothes. It doesn’t make sense to me, but given the way some of the girls are photographed, it is clear to me that ugly is the new black.
Amber Valleta shot by Mert and Marcus for Emilio Pucci. This is very beautiful, considering the brand has been quite tacky in the past few years.
Anja Rubik and Suvi Koponen for Chloe. Clean, fresh, simple, and pretty, exactly what this brand is all about.
Anja Rubik for Guiseppe Zanotti. The shoe is quite boring here, but she looks beautiful.
Saskia de Brauw for Kalr Lagerfeld, shot by the Kaiser himself. At first this was a loathe, because it looks so eighties tacky. But when I spent a bit more time looking at it, I realized it is so bad, it is actually good.
Anais Pouliot and Caroline Brasch by Cedric Buchet for Sonia Rykiel. I love their dramatic blush and the fact that this is all about the mood, rather than the clothes (which, let’s face it, haven’t been great recently.)
Kati Nescher for Tom Ford. He may as well milk the cape dress, as it has obviously gotten him a lot of press (thanks to Gwyneth.)
Elza Luijendijk by Mert and Marcus for Versace. This is a lot more sober and dramatic than I’d expect from Versace, but I like it.
Eniko Mihalik and Kasia Strauss by Mario Sorrenti for Alberta Ferretti. This is way too sexy and Versace-esque for a brand that is supposed to be romantic, delicate, and beautiful.
a bunch of new girls shot by Steven Meisel for Balenciaga. Let’s see, the clothes look ugly, the girls look pissed off, and the set looks super fake. An all-round disaster.
Lara Stone by Mert and Marcus for Calvin Klein. The beauty of their past few collections has been the simple, minimal pieces, but when you stick them on a model writhing on the ground trying to look sexy, it doesn’t work.
Codie Young by Daniel Jackeson for Jil Sander. This girl is in serious need of food, vitamin D, and some happiness in her life.
a bunch of girls by Juergen Teller for Marc Jacobs. Unless the goal here is to scare off any customers wishing to buy clothes from Marc Jacobs, this collection and photo are an epic fail.
Chloe Sevigny by Mert and Marcus for Miu Miu. If you manage to make Chloe Sevigny look like a lesbian in a really ugly printed suit that looks like it was bought out of the back of a Salvation Army and should probably smell of old men and moth balls, then you’ve just shot a really bad campaign.
Meghan Collison By Alaisdair McLellan for Proenza Schouler. She looks like a weird creature popping out of some oversized clothes.