Well here’s another model/brand collaboration which is best described as nausea-inducing. I am a huge fan of Dr. Martens, but I’ve been getting a lot of press releases from them lately about “projects” with Agyness Deyn, which has put me off them. First of all, I don’t know why any brand, especially one with a cool history like Dr. Martens, would want to collaborate with a model who is essentially yesterday’s news. Secondly, the press release sounds utterly lame. I’ve done a bit of decoding:
“Taking inspiration from both the brand and Aggy’s own personal heritage, (Aggy’s personal heritage?!?! She used to work in a fish’n'chips shop!) the pieces have been influenced by popular cultural references from music, film, TV and style (WHAT popular cultural references? I loathe releases that make vague statements like this. BE SPECIFIC.) Agyness worked closely with the Dr. Martens creative team (definition: she brought in some heinous pieces from her wardrobe, and the design team interpreted them to make this ugly collection), designing pieces that merge a grunge aesthetic with modern styling, quality prints, and bright colour pops. (I think what they meant to say is a lazy aesthetic with hipster styling, heinous prints, and blinding colours.)
According to The Cut, Aggy describes the collection as having “a very sexy vibe but not too provocative.” Last time I checked, looking like a homeless granny is not sexy in any way. Also, I think it is a bit hypocritical to describe this collection as bringing “together two British icons” yet it is inspired by grunge? There is NOTHING British about grunge. So, who’s buying the plaid onesie that looks like a really ugly pair of one-piece pajamas?
p.s. Remember when there was talk of an Agyness Deyn modeling comeback? Thank GOD that never materialized!