I know I am a bit biased about Richard Nicoll, we went to school together, he is the nicest guy ever, and I used to work for him (I was chief organizer-not my official title, many years back, before he made his comeback) but I really do think he is one of the few “younger” London brands that has some real potential. Unlike brands like Christopher Kane, Nicoll has a super strong brand identity. And unlike brands like Erdem and Mary Katrantzou, his identity (sporty chic, we could call it) has the potential to evolve season after season, without losing its core style. That’s what a brand needs, right? We need to know what to expect, but we want a few nice surprises.
This season, it is tennis meets elegance with chic, simple dresses and sporty mesh inserts. Aside from a few dodgy parkas and trains, I’d say this was a winner. He should have been hired at Lacoste instead of Felipe Oliveira Baptista (but please don’t tell Felipe I said that, as I sort of know him, too.)
I love…
I loathe…
All images from Vogue.com.




































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