While I love some of the pieces in the MMM with H&M collection, I of course will not be lining up for it tomorrow. I don’t line up for fast fashion and it is my birthday tomorrow (23! Not.) so there’s no way I’m spending it with a bunch of fashion desperados trying to buy H&M at 5 in the morning (except you, Anya, you line up but you’re not a fashion desperado.)
Although the pieces look amazing, there is also the question of whether Margiela would have done this. Would he have lent ideas from his archive for a blockbuster H&M collection that involves people lining up outside all night in the middle of November? I don’t think so. Who knows, though, one thing he was guaranteed to do was surprise. But I think if he was going to do something like this, he would have done it in an utterly weird way. Collaborated with Walmart. Or only sold plus sizes. Or randomly launched the collection by surprise, so no one knew what day it was going to arrive. The formula H&M uses definitely generates some amazing collections and fantastic exposure for the brands involved, but it is a formula, and Margiela was anything but formulaic.
Will any of you be lining up?