Remember when Victoria Beckham only did the same tight dress? Then she added coats, and it was a BIG deal. And then she experimented with trousers (wow!) And when she wanted to do an oversized silhouette, she created a new collection. The problem with this brand (well, there is a LOT of problems with this brand, but the main problem now) is that that it has no personality. Aside from a few unoriginal tight dresses we recognize as hers, the looks all appear to be heavily inspired by other current brands (I’m seeing a bit of Raf, Alex Wang, Ghesquiere, and more.) I know that other brands, in fact most brands, do this. But other brands turn other people’s ideas into their own, whereas Beckham simply takes them and does a second rate version without injecting her own handwriting (because she doesn’t have one.)
On that note, I am pretty sure she does play an active role in the design of this collection, because if it was trained professionals, then there would have been a personality to this brand that doesn’t change at her every whim. She behaves in a way I would imagine a child to, when designing. Every time she gets in the mood for a new shape (inspired by an established brand), she adds it to her collection. And that results in a blend of expensive (albeit beautiful) fabrics made into a mish mash of designs that draw from a large number of great designer’s work, without any real story or personality.
Nothing. There are a few pieces I would gladly wear, but I’d prefer to buy the from the designer who made them the first time, not Victoria Beckham’s
All images from Vogue.com.