5 Designers I Hope Will Never Do An H&M Collaboration

H&M usually launches a new designer collaboration in November, so I am presuming there will be an announcement in the next few weeks or months about who this might be. I’m sad that brands like Comme des Garçons and Maison Martin Margiela worked with them, I feel it devalued their brands and is just a reinforcement of the fact that so many fashion companies put money before intergrity. (That said, I felt that “brands” like Karl Lagerfeld and Stella McCartney made good H&M partners as they are all about being commercial and attention whores. But I digress…) Anyway, here are five brands I dearly hope never work with H&M.

dreis van noten, designers, H&M, collection

Doing a cheap version of Dries Van Noten will just look…cheap.

1. Dries van Noten. Dries is almost like a sacred fashion brand – creating commercial, wearable clothing in an almost non-commercial way. He quietly goes about his business of making wonderful collections, without shouting and screaming and being vulgar. Plus, he makes the best designer day shoes. If he were to do H&M he would probably become a household name, and I shudder at that thought. Also, his collections probably wouldn’t work well made in cheap versions, as it is all about the fabric, cuts, and fits, and that is hard to replicate well in a mass market factory.

tomas maier, bottega veneta, designers, H&M, collection

Tomas Maier does fancy beachwear in his spare time.

2. Tomas Maier/Bottega Veneta. One of the primary messages of Bottega Veneta is discreet luxury, and there is absolutely nothing discreet about being sold in hundreds of H&M stores around the world. (There is also nothing “luxury” about that, either.) Maybe Maier would try and do an H&M collaboration under his own brand name (which makes swimwear and beachwear) but that would be quite depressing, too.

Haider Ackermann, H&M, colelctoin, designer collaboration

I shudder at the thought of H&M trying to replicate Haider Ackermann.

3. Haider Ackermann. There is no way H&M would be able to successfully re-create the drapes and cuts of Ackermann (I haven’t ever seen a fast fashion brand successfully create a dramatic drape in a garment) nor be able to emulate the stark, sharp tailoring. So I hope they don’t even try.

Giambattista Valli, H&M, colelctoin, designer collaboration

Giambattista Valli is too special for H&M.

4. Giambattista Valli. Valli’s stunning collections have earned him a loyal following of wealthy, stylish women, and I feel like his reputation amongst them would be ruined if he designed a collection for H&M. His reputation would certainly be ruined for me.

John Galliano, comeback, H&M, collection, designer collaboration

I would hate to see H&M attempt to do anything Galliano.

5. John Galliano. I look forward to the day Galliano makes a comeback. He may have said some stupid things, but he showed remorse, did his time, and I think it is important to remember that we never loved him for his eloquent speeches. On that note, I feel his comeback (beyond just working with Oscar de la Renta) needs to be well planned and wonderful. This does not mean people lining up at 4am to buy $100 versions of his bias cut dresses at the local mall.

Two last thoughts. If one of the above designers did an H&M collection in order to fund their own brand, because they were short on cash, then it would be ok. I would rather these designers sell out and do fast fashion, than cease to exist. And Tom Ford is number one on my “designers who should do an H&M collection” list. He  would be very good at producing fashion for the masses (although he would hate to admit it.)

Read my thoughts on previous H&M collaborations: Love and Loathe: Maison Martin Margiela for H&M, Another Overrated H&M Collaboration, and Loathe: Lanvin for H&M. Image sources: Dries Van NotenTomas Maier, Haider Ackermann here and hereGiambattista Valli, and John Galliano here and here.


  • Erinnnnn

    Giambattista Valli did a collection with Macy’s a while back…isn’t that kind of the same thing? I tried some on once they had made their way to the clearance rack and they were reasonably exquisite for the price.

  • alexandrasuhnerisenberg

    Ugh…you are right. I forgot about that. He is ruined for me…

  • Jasper

    dries for h&m would be pointless. the whole point of dries for me is so i could buy basic and cheap looking clothes (with a twist) that look like they might be 10$ but are actually really nice and cost way more. SORTA POINTLESS, i know, but looking like a random suburban teenager/blue collar worker in expensive versions of what said people appear to wear gets me off. :p

  • Rajan Sami

    Do you think Maison MM would have done the collab if its founder were still at the house? I’d like to think not.

    Cdg already does so many of its own diffusion lines of its own such as tricot Cdg, etc so I didn’t see the point of the H&M collection.

    I’ve read such collaborations help niche fashion brands reach a wider audience but to what effect? It would be interesting to see if previous brands really did benefit from the partnership or whether it hurt their brands.

    I’m all for Posh Spice for H&M and Kanye West for H&M – those are two collaborations I’d get behind 😉

  • Rajan Sami

    Also, I adore Dries Van Noten, I hope he never goes this route.

  • alexandrasuhnerisenberg

    No, I doubt MMM would have done this is he was still there. I’d love to know more about the true effects of these collaborations.

  • http://www.imtheitgirl.com/ anya

    Yeah, Macy’s is the worst one. Lagerfeld’s Macy’s collection was hideous and it smelled like chemicals.

  • alexandrasuhnerisenberg

    Ewww. I hate to think what it was made of.

  • Nico

    Isabel Marant just did it!