Fashion Quote: Rei Kawakubo on Fashion Media

“I think the media has some responsibility to bear for people becoming more conservative. Many parts of the media have created the situation where uninteresting fashion can thrive.” -Rei Kawakubo (WWD)

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Comme des Garcons.

I love this quote because it rings so true. When we look at fashion magazines these days, controlled by the advertisers whose sole purpose is to sell product, it’s not hard to notice a lack of innovative clothing and interesting brands. Instead, we are faced with the same names and items over and over again.

There are a lot of smaller magazines that try and feature less “conservative” fashion, but it is hard to navigate through the vast number of independent fashion magazines (print and online) that do this. New titles pop up so frequently, and with those types of magazines being both hard to get ahold of and with expensive cover prices, they aren’t always a sound investment. Wouldn’t it be amazing if the big name magazines, like Vogue and Elle, actually featured some uncommercial fashion?

And before you call me out for being a hypocrite (because I tend to favour commercial fashion in my catwalk reviews), I am not asking that ALL clothing in magazines look like the above. Just a bit. That would be nice, wouldn’t it?

Image source.

  • WendyB

    Totally agree with the quote. I especially appreciate it a day after CFDA where the usual suspects always win.

  • Rajan Sami

    I recall some interesting ‘runway to reality’ features in the back of US Vogue not so long ago that struck a neat balance between crazy showpieces and wearable clothing although I’ve stopped reading or looking at Vogue as it has become so formulaic of late (or perhaps I have become jaded) or both. On another note, this post reminds me of being checked out by Rei on a few occasions when I worked in Aoyama in the mid 90s, not too far from the CDG headquarters. I like to think my crazy Tokyo get-ups provided the famously reclusive designer some visual stimulation.

  • alexandrasuhnerisenberg

    I only look at Vogue if someone gives me a copy for free, or I am at the dentist’s office.

  • Rajan Sami

    Hahaha too funny – perhaps that should be their new slogan: Vogue – the fashion bible for the dentist’s office!