I am definitely getting obsessed with this whole minimalist movement as a way of life, despite the fact that I have done some shopping during my summer in Sweden. It’s actually made shopping a lot more fun, because every single item is so heavily considered before a purchase: will I wear this a lot? Will it match most of my wardrobe? Do I REALLY need it? What is the impact of my purchasing this product? Who has been involved in the supply chain? (That said, you should always be asking yourself these types of questions, but sadly, a lot of us don’t.) As a result, shopping is a lot more satisfying because there is less guilt as I know I am only purchasing quality things I am going to wear a lot.
And I am glad I am buying a lot less, because according to this report by Rik Pieters, shopping makes you lonely.
“Valuing material possessions as a measure of success and as a medicine for happiness were associated with increases in loneliness over time, and loneliness in its turn was associated with increases in these subtypes of materialism. Jointly, this forms the vicious side of the materialism-loneliness cycle, which perpetuates once it is formed.”
And when you read the above – it makes total sense. Anyone who values possessions as a measure of success must be a sad person and therefore probably lonely because not many nice people will want to hang around with them. The materialism-loneliness cycle sounds like a very sad place to be.