I wasn’t going to even bother writing about this disappointing cover but since one of my main loathes in life is the fact that trashy celebrities have infiltrated the fashion world – it would be kind of weird for me to ignore this. So here is my opinion: this sucks. But it isn’t surprising and it kind of makes me a bit happy because it will be a wake up call to the people that still have hope for American Vogue to simply give up. For me, the high end glossy magazines used to represent style and class. I used to flip through the American and French versions of the top fashion magazines and immerse myself in glamour, beautiful clothing, and impeccably dressed women who were style icons, stunning beauties, or women to look up to. Now we get Kim Kardashian (and last month we got Rihanna – another great role model. Not.)
The worst part is that this will most likely be one of Vogue’s best selling issues because Kimye’s millions of fans are all going to rush out and buy it. Which in turn will remind the magazines that the best way to sell issues is to put a trashy celebrity on the cover. I know magazines are a business and their goal is to sell copies, but not at the expense of damaging the brand. Too late for Vogue, I guess.
Don’t get me wrong, when someone gives me a copy of Vogue I always flip through it. And as a consumer (because “industry me” looks at magazines for different reasons) I would still enjoy seeing the brands they profile and the clothing they feature. But I’d look at it the same way as I would look at Lucky – which is unabashedly a shopping magazine and doesn’t even try and be the publication that commands respect or demands true authority from its readers. The fashion glossies are no longer that, and they have failed to be for many years. Want to see the newest collections, some great clothes, and a few good beauty tips? Read them. Want an authoritative publication that will guide you on how to live a stylish, prosperous, respectable life? Don’t even bother picking up a mainstream glossy fashion magazine. Unless your idea of a stylish, prosperous, respectable person is Kim Kardashian.
P.S. Lisa Tant (one of the few glossy magazine editors I truly respect) tweeted about Harper Bazaar’s latest issue which featured both the cover lines “Fabulous at Every Age” and “Look Younger Instantly” on their age issue. Another example of how stupid these magazines are.