Loathe: Topshop Mom Jeans

mom jeans, topshop, denim, tacky clothes
When I found out that Topshop is selling Mom Jeans, two emotions swept over me. Firstly, sadness. I’m sad that our industry has come to this – marketing something that is universally considered unattractive, as cool. Secondly, I felt old, since I can’t for the life of me understand why a young person would want to wear ‘Mom jeans’. And I can say on behalf of almost all people in their thirties (who care about fashion), that Mom jeans have no appeal for us whatsoever. We avoid Mom jeans at all costs, especially if we are Moms, so to suggest we would go to a trendy retailer and buy Mom jeans from them is just absurd.

mom jeans, topshop, denim, tacky clothes

Jeans are one of the most important items to buy well – they need to fit, they need to flatter, and they need to feel good. Mom jeans are not flattering, they don’t have a nice fit, and looking like a 40 year old soccer Mom isn’t going to make many women feel good. Look! You can get them in an indigo acid wash. And they are only $80.

mom jeans, topshop, denim, tacky clothes

If you are thinking to yourself “these don’t look THAT bad,” remember, the girl wearing them in the photos is most likely a size zero and 16 years old. And if you really want to make yourself cry, check out the Mom Shorts. And then go crying home to Mom.

This entry was posted in Love & Loathe and tagged , , , . Bookmark the permalink.
  • Jon

    Dressing ironically unattractive is an important part of being a hipster. These will do great in Brooklyn.

  • alexandrasuhnerisenberg

    Sadly you are right.

  • Irene

    I’m in my twenties, I own a pair of Topshop’s Mom Jeans and I wear them because I feel good in them (and I’m no size zero).
    I like the “indigo acid wash” color, I find the fit flattering and a nice alternative to skinny jeans, and I think the price is fair, since in my experience Topshop jeans last longer and have better quality than the average fast fashion pair.
    Also, I don’t believe ” marketing something that is universally considered unattractive as cool” is a new thing in the industry: what about Prada’s ugly chic, Céline’s Birkenstocks and a billion other high fashion examples?

  • alexandrasuhnerisenberg

    Good point about the marketing ugly things theory – but your examples are all quite recent. It does feel like it is something we have seen more of in the past five years, right?

    And I’m glad someone likes those jeans! I guess if they were marketed differently, I wouldn’t have cared as much :-)

  • Alicia

    This is normcore, You have probably heard it mentioned before?
    http://www.fashioneditoratlarge.com/2014/03/normcore-fashion-brief-history/
    this article explains a few of the ideas floating around, for those unaware/can be bothered googling. Apologies for linking to the site of such a vapid publication, its not quite as entertaining as your blog.
    xx

  • alexandrasuhnerisenberg

    Yes, I’ve heard about normcore and I was going to write something about it. The whole concept of “trying to be normal” is defeated when it is all about “Mom jeans” and “flat sandals.” The it just becomes another intentional trend, right?

  • Marina Doshkevich

    I absolutely love mom jeans. i think they are the best, most flattering style of jeans. They elongate the legs, they show off the waist, and frankly, the low rise trend had to end. “mom” jeans are what people wore in the 1920’s, 1930’s, 1940’s, 1950’s, 1960’s, 1970’s,( except a second of hip huggers) 1980’s, 1990’s, and then some Raver kid decided to wear jeans down the backside, and now we are back to sanity. Don’t believe me ? Look at Marilyn, Monroe, Audrey Hepburn, Farrah Fawcett, Jackline Kennedy, and Rosie the Riveter all wearing their “mom” jeans. They are like a better version of a boyfriend jean, and I am done, with low or mid rise jeans. The waist should sit at the waist. Its got nothing to do with marketing, nothing to do with Normcore, as the “trend” or rather the end of the low rise trend, happened long before that. This is just what people want to wear. Younger people ( even people in their late twenties like me) have been buying vintage high rise and mom jeans science 2006. Not going back.

  • Marina Doshkevich

    Who says the are ugly?

  • Marina Doshkevich

    Please don’t. Most people who write about it don’t know anything about it. Its not a philosophy. Its not about embracing blandness. Its simply people loosing any enthusiasm for “look at me” clothing like statement necklaces, vivid colors, mixing patterns, color blocking, and general fashion week inspired tackiness. Kind of rediscovering the beauty of nicely made mainstream clothing instead.

  • Marina Doshkevich

    They are doing even better in Milan, Paris, New York, London, and anywhere. Please, they are not ironic or ugly in the eyes of the people who wear them. 2003 is calling, and it wants its poncho back. This is just fashion moving on. Nothing to do with any hipsters.

  • Marina Doshkevich

    Yes, I like the shorts too. Wow. You are mean. Not entirely sure if you work in fashion that you could have missed that many people like the cut. Are we all crazy? Its not being marketed to people, so much as retailers realized how many people were scouring thrift stores trying to buy jeans cut like that.

  • alexandrasuhnerisenberg

    I’m sorry but none of the women above wore these types of jeans. The problem here is not the waist line (I love a pair of jeans that sits at the waist) it is the looseness at the crotch and the wide leg at the thigh. It is not flattering. I think you’ve misunderstood what I mean by Mom jeans. This is not about high or normal waisted jeans – it is about normal waisted jeans that are not fitted through the hips and legs. No one wants bulk at the crotch and these jeans are loose in all of the wrong places. Look at Monroe, her jeans are fitted through the hips and waist: http://girlsdofilm.files.wordpress.com/2012/07/marilyn-monroe-jeans.jpg, so are Jackie O’s: http://i5.cdnds.net/12/41/or_e3ab734d123998717731832.jpg. Mom jeans, like the ones above, are hideous.