Loathe: Topshop Mom Jeans

mom jeans, topshop, denim, tacky clothes
When I found out that Topshop is selling Mom Jeans, two emotions swept over me. Firstly, sadness. I’m sad that our industry has come to this – marketing something that is universally considered unattractive, as cool. Secondly, I felt old, since I can’t for the life of me understand why a young person would want to wear ‘Mom jeans’. And I can say on behalf of almost all people in their thirties (who care about fashion), that Mom jeans have no appeal for us whatsoever. We avoid Mom jeans at all costs, especially if we are Moms, so to suggest we would go to a trendy retailer and buy Mom jeans from them is just absurd.

mom jeans, topshop, denim, tacky clothes

Jeans are one of the most important items to buy well – they need to fit, they need to flatter, and they need to feel good. Mom jeans are not flattering, they don’t have a nice fit, and looking like a 40 year old soccer Mom isn’t going to make many women feel good. Look! You can get them in an indigo acid wash. And they are only $80.

mom jeans, topshop, denim, tacky clothes

If you are thinking to yourself “these don’t look THAT bad,” remember, the girl wearing them in the photos is most likely a size zero and 16 years old. And if you really want to make yourself cry, check out the Mom Shorts. And then go crying home to Mom.

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  • Jon

    Dressing ironically unattractive is an important part of being a hipster. These will do great in Brooklyn.

  • alexandrasuhnerisenberg

    Sadly you are right.

  • Irene

    I’m in my twenties, I own a pair of Topshop’s Mom Jeans and I wear them because I feel good in them (and I’m no size zero).
    I like the “indigo acid wash” color, I find the fit flattering and a nice alternative to skinny jeans, and I think the price is fair, since in my experience Topshop jeans last longer and have better quality than the average fast fashion pair.
    Also, I don’t believe ” marketing something that is universally considered unattractive as cool” is a new thing in the industry: what about Prada’s ugly chic, Céline’s Birkenstocks and a billion other high fashion examples?

  • alexandrasuhnerisenberg

    Good point about the marketing ugly things theory – but your examples are all quite recent. It does feel like it is something we have seen more of in the past five years, right?

    And I’m glad someone likes those jeans! I guess if they were marketed differently, I wouldn’t have cared as much :-)

  • Alicia

    This is normcore, You have probably heard it mentioned before?
    http://www.fashioneditoratlarge.com/2014/03/normcore-fashion-brief-history/
    this article explains a few of the ideas floating around, for those unaware/can be bothered googling. Apologies for linking to the site of such a vapid publication, its not quite as entertaining as your blog.
    xx

  • alexandrasuhnerisenberg

    Yes, I’ve heard about normcore and I was going to write something about it. The whole concept of “trying to be normal” is defeated when it is all about “Mom jeans” and “flat sandals.” The it just becomes another intentional trend, right?