I was looking around on Net A Porter the other day and I was pretty disgusted when I realized that the massively overpriced denim market is still going strong. I hoped this had died out when Balmain lost its hype, but apparently not.
I understand that people think you need to spend a bit of money on jeans to get good ones. The fit and fabric are important. And while I personally won’t (Cheap Monday is my brand of choice), I don’t despair when I see denim priced at $200 a pair. But when we are seeing price tags upwards of $500 for jeans that are hideously tacky or simply quite plain, I get confused.
Do people who buy this stuff ever think about how absurd it is? Do they ever question the price tag – and whether there is any value in the product? Or do they just buy them up, presuming that a higher price and a fancy brand name means a better product? It’s confusing, and a bit sad, that brands still rip up jeans and then charge close to a thousand dollars. How many pairs of $500 jeans did you see at Coachella last weekend?
P.S. If you bought these six pairs of jeans, it would cost you $4,445. You can get an Hermès Evelyne III bag for $3,240. Just sayin’.