Most of you know that I am not a fan of what Hedi Slimane has been doing for Saint Laurent and I’m not sure I believe that the product is doing so well at retail level (although the media is reporting otherwise.) My suspicions were even stronger after I checked out the collection when I was in London a few weeks ago. I thought, given the steep prices for clothing that looks like Topshop, that Saint Laurent would at least be incredible quality and made from beautiful fabrics. I wasn’t impressed. While the fabrics and quality were certainly better than most fast fashion retailers, I wasn’t wow-ed by the construction, and that made me even more confused about how the brand could be doing so well. The clothes look like Forever 21, the quality isn’t even that great, and they are really expensive.
After writing about overpriced denim last week, I decided it was time to do another visual price comparison of two brands. Last time I looked at Rodarte, and the results were shocking. Today, I am comparing Saint Laurent and Topshop. Now, I know that the quality and fabrics of Topshop are not as good as Saint Laurent, and neither are their cuts. I also know they aren’t made under such good working conditions. Keeping in mind that Saint Laurent has much better photography – have a look at the cost comparisons. And if you scroll down to the bottom, you’ll see that my diagrams show just how shocking the price differences are.
I’m not saying we should all go buy 56 dresses instead of 1, because I believe in quality over quantity. But when said “quality” resembles the cheap stuff and the materials aren’t that much better, I start to wonder how much of the Saint Laurent price tag is just about the label. I am beginning to think you are paying to keep Hedi Slimane and his ego in a job, not for beautiful clothes.
So if you bought all this from Saint Laurent…
You’d get all this from Topshop.