Subject Line: The Fashion Doctor is In The House. (First thoughts – this is a release for some sort of wardrobe consultant or stylist.) Simple trick to look like a big bucks fashionista without breaking the bank. (I’ve received two press releases on this subject – this was the second subject line. So, who wants to look like a big bucks fashionista?)
The Product: This is where it gets strange – the release is actually promoting a blogger and her blog. I’m presuming the aim is to get me to write about her and her “tips.”
Her blog is www.ihenaewu.com and here’s how they describe her:
Not every woman is fortunate enough to have a walk in closet the size of those shown on “MTV Cribs” or “The Real Housewives Of Beverly Hills.” … Dr. Ngozi Etufugh is a Manhattan Oral and Maxillofacial surgeon who has a ‘passion for fashion’ and can be seen strutting the streets of Manhattan in everything from Chanel, Zara, H&M, Top Shop, and Christian Dior…Here she shares her “closet confidential” that can take any woman from frumpy to fierce.
(Ok. She is a surgeon and she has hired a PR company to send out press releases about her fashion blog? Bizarre. Isn’t she making enough money fixing mouths? Or does she want to change careers and follow her “passion for fashion…” I wonder if her surgical practice’s reputation might get hurt if she sends out releases about how she “struts the streets” and can give out tips to get from “frumpy to fierce? I’d rather my surgeon stick to surgery, and not try to be a professional fashionista on the side. And can we talk about her photos? I mean… is this person qualified to give style advice IF THIS IS HOW SHE DRESSES?!?!)
The Details: (This is the best part – here are some of her fashion and style tips.)
“Paring tube socks with an old pair of Uggs or casual boot gives it a fresh sporty sexy look. Choose colors that compliment your outfit. Contrast soft feminine pieces against the masculine tube socks.” (Um – a surgeon who wears Ugg boots with tube socks? Please. No.)
All things being equal I would love to buy every inch of a collection I love, however I settle for getting an example by buying the bathing suits from the collection which represent the collection look. Pair it as a body suit with an A-line skirt, with shorts or pants it becomes a blouse. If the cut is that of a boy cut it can be worn as a playsuit or romper with or without a jacket. (One: a bathing suit is NEVER a blouse. Two: Wearing a bathing suit as a romper with a jacket as street clothes is NOT OK.)
“Place designer cosmetic product cases, lipstick, blush etc. in a clear clutch or bag to serve as a vignette and by association the bag will look as if it belongs to that designer.” (So does this mean if I put my Maybelline mascara in a clear bag, then people will think – “by association” – that I have a Maybelline brand bag? And are we that desperate to show off labels that we are resorting to using our eye shadow palette as a way to prove we have designer stuff? This is very, very sad.)
And one of her wardrobe must-haves…
Black Leggings: Whether you wear them as pants with an oversize sweater, under billowy dresses for extra coverage, or sexy tops, black leggings are a must-have. (Leggings ARE NOT PANTS.)
My Thoughts: Lady, stick to your day job. Your eclectic style might appeal to a (small) number of people, but you are not in the position to be doling out style advice. Also, surgeons made more money that fashion bloggers.
Ridiculousness Score: 9/10. I could have dealt with the crappy style tips by just deleting them from my inbox, but the way this woman dresses… it is just… beyond ridiculous. Imagine walking down the street and running into your doctor posing like this for their blog? Imagine walking down the street and running ANYONE posing like this for their blog? It is so, so wrong.
All images from www.ihenaewu.com and all tips by Dr. Ngozi Etufugh.