Fall 2014 Campaigns Part 3

Here is part three of my Fall 2014 advertising campaign critiques. Read part one and part two.

I love…

fall 2014, advertising campaigns, fashion photography, magazines, advertising, super models, editorial

Kenzo featuring Guinevere Van Seemus shot by Pierpaolo Ferrari. This whole series is amazing, I love the bright colours and surreal shots.

fall 2014, advertising campaigns, fashion photography, magazines, advertising, super models, editorial

Dior shot by Willy Vanderperre. These girls look awesome.

fall 2014, advertising campaigns, fashion photography, magazines, advertising, super models, editorial

Salvatore Ferragamo shot by Mert and Marcus. I like that they’ve tried something dark and dramatic.

fall 2014, advertising campaigns, fashion photography, magazines, advertising, super models, editorial

Jason Wu featuring Adriana Lima shot by Inez and Vinoodh. This is perfect for a brand whom I consider to be a young version of Oscar de la Renta.

fall 2014, advertising campaigns, fashion photography, magazines, advertising, super models, editorial

Céline featuring Daria Werbowy shot by Juergen Teller. I love Teller’s work and he does great stuff for Céline.

fall 2014, advertising campaigns, fashion photography, magazines, advertising, super models, editorial

Michael Kors featuring Karmen Pedaru shot by Mario Testino. I think I love these ads so much because a small part of me wants her life.

fall 2014, advertising campaigns, fashion photography, magazines, advertising, super models, editorial

Prabal Gurung featuring Rosie Huntington-Whiteley shot by Daniel Jackson. This is magical.

fall 2014, advertising campaigns, fashion photography, magazines, advertising, super models, editorial

Sonia Rykiel featuring Gisele shot by Juergen Teller. Firstly, I like that Sonia Rykiel is doing something very new to them, and secondly, I like that Gisele looks amazing without makeup.

fall 2014, advertising campaigns, fashion photography, magazines, advertising, super models, editorial

Versace featuring Stella Tennant and Anna Ewers shot by Mert and Marcus. This reminds me of Guy Bourdin and that is a very good thing.

I loathe…

fall 2014, advertising campaigns, fashion photography, magazines, advertising, super models, editorial

Balenciaga featuring Gisele shot by Steven Klein. It is hard to make Gisele look bad but someone has succeeded.

fall 2014, advertising campaigns, fashion photography, magazines, advertising, super models, editorial

Donna Karan featuirng Karlie Kloss shot by Steven Sebring. This is way too greasy for Donna Karan, and I don’t think this brand should be about muscly necks.

fall 2014, advertising campaigns, fashion photography, magazines, advertising, super models, editorial

Loewe featuring Maggie Rizer shot by Steven Meisel. Shouldn’t it read “shot by some random guy’s iPhone and then laid out on PowerPoint”? Is this a joke?

fall 2014, advertising campaigns, fashion photography, magazines, advertising, super models, editorial

Marc Jacobs featuring Julia Nobis and Maggie Rizer shot by David Sims. The only thing that isn’t ugly and/or weird here is the mint green backdrop.

fall 2014, advertising campaigns, fashion photography, magazines, advertising, super models, editorial

Rag & Bone featuring Winona Ryder shot by Glen Luchford. Notice how this brand always has to use celebrities or use some weird gimmick in their ad campaigns to make up for the fact that their clothes are so boring?

fall 2014, advertising campaigns, fashion photography, magazines, advertising, super models, editorial

Stuart Weitzman featuring Gisele shot by Mario Testino. They should ditch the expensive model and photographer and spend the money on something else, something that might actually make their company look good.

  • Jasper

    the marc jacobs ad was shot by david sims. rag and bone collections aren’t actually that boring imo. they just make the ads look very mundane.. although i don’t think their whole strategy is working that well, they just seem to be trying too hard to be cool. i was also entirely under the impression that you hated juergen teller since you seem to shit on his marc jacobs ads/recently his LV ad! i don’t really feel like that photo for sonia rykiel is working very well either, not to mention that there are already so many brands that use/have used juergen for their ad campaigns. least in previous instances, there was a link between the juergen and the brand or that there was something else interesting like when he shot for missoni, but for sonia it just seems very tired and desperate.

  • alexandrasuhnerisenberg

    Thanks for the correction on Marc Jacobs. I love Juergen Teller and I love some of the things he has done for Marc Jacobs (although some – many of the celebrity campaigns – weren’t great.) I loved the way they did shots where the bags were in a big pile on the ground, or were totally “undervalued” in the shoot. It was a refreshing change to typical luxury advertising. As for Rag & Bone – we can agree to disagree. I feel like they don’t progress and it is the same boring stuff year after year. I like the Rykiel ad but I’ll admit I always have a “weird” impression of that company since I worked there.