Love: Polarn O. Pyret

If you’re a reader who has no interest in childrenswear, I’m asking that you give this article a chance. This isn’t only about childrenswear, it is about the makings of a great clothing brand.

polarn o pyret, childrenswear, swedish, scandinavian

Polarn O. Pyret. I love their stripes!

Polarn O Pyret is a traditional Swedish childrenswear brand who is probably best know for their unisex red/white or navy/white stripes. A friend of mine told me that when she was a child they all used to wear unisex clothing – mostly Polarn. I’m in love with their simple, stylish childrenswear and love the idea of children running around in nautical stripes. I’m also a very big fan of unisex clothing as everything my son wears gets handed down to my daughter – and I don’t want her walking around with boy character clothing or silly boy stuff like that.

polarn o pyret, childrenswear, swedish, scandinavian

This is the classic stuff that I am in love with.

Anyway, now that I’m in Sweden I’ve learnt a bit more about the typical Swedish child’s wardrobe – and why Polarn truly is great. Most kids go to daycare here, and that means they need rain gear, snow gear, and the layers underneath to keep warm. So aside from all the cool, stylish stuff that Polarn sells, they also sell super practical and good quality rain sets, snow suits, and fleece or wool under garments.

polarn o pyret, childrenswear, swedish, scandinavian

How stylish are these fine merino wool undergarments? And machine washable, too.

Wool!!!! I can’t tell you how difficult it is to find wool for children, at a non-ridiculous price. I always opt for natural fibers against their skin when I can, and Polarn sells the most beautiful fine merino wool long johns and long sleeved tops to wear under their snowsuits. If you don’t have kids you are probably not that excited about these facts, but if you do, and you are a materials snob like me, you’ll appreciate how difficult it is to get proper warm wool clothing for children. Cotton doesn’t cut it in winter and fleece is just… kinda yuck.

polarn o pyret, childrenswear, swedish, scandinavian

Kids don’t get wet or cold wearing this.

Which brings me to the moral of the story. Fashion is not just about style, it is also about practicality and comfort. And Polarn O. Pyret has nailed it. They’ve realized that parents want their kids to look cute and stylish, but they also want them to be warm and dry. In Canada we have brands like Mountain Equipment Coop or in the US, North Face – which make the practical clothing but their stuff is UGLY. Imagine a brand that made good looking things but also addresses the practical needs of the customers? Yes, it exists. And it is Swedish.

polarn o pyret, childrenswear, swedish, scandinavian

(Soon I’ll tell you about Stutterheim – mine hasn’t arrived yet. Can a raincoat look cool? YES! If it is Swedish.)

  • thestylinguy

    I’d first like to start by saying I don’t work for this company whatsoever. I’m just a follower of your blog! But, on the topic of affordable fully waterproof wear, have you ever taken a look at RAINS rainwear? It’s has some cuts similar to Stutterheim, but much more affordable. I’m sure the fabric is not as thick, but it’s still does the job, no?

  • alexandrasuhnerisenberg

    I have not heard of them! Will definitely check them out.