I’ll be traveling to London in February to attend a memorial service for Louise Wilson, my course director when I attended the MA in fashion at St. Martins. Recently, ex-classmates and I have been reminiscing about our time on the course and I was reminded of one of the most memorable things she said to me: “It’s easier to do freaky-deaky fashion than it is to do real clothes.” I think Rick Owens lacked good ideas for Fall 2015 and decided to do freaky-deaky, and I am pretty sure Louise would have told him that it was a cop out.
The photos I have published here don’t properly show the “concept” in full, but use your imagination. The clothing didn’t cover the models’ groins, they weren’t wearing underwear, and in several instances, their penises were hanging out.
The only reason why I can think Rick Owens decided to do this was for the attention – and of course – he got it. But it is a joke and it is pathetic. If you don’t have a good idea for a collection, please don’t fill the void by shocking. I feel like designers sometimes forget the main purpose of the fashion industry – to clothe people. While some people may label it as frivolous and unnecessary, the fact is, everyone needs to wear clothes. (Well – there are some countries where it might be hot enough not to, but you usually need protection of some sort, regardless of the temperature.) I try and argue that although it can be silly at times – fashion and apparel is a very big business, it provides essential products, and it is important for the economy. But when we get designers like Rick Owens showing asymmetrical togas exposing genitals, our industry as a whole takes a hit. It makes us (and of course, the poor models) look very stupid.
Images from WWD.