Browsing through these shoots made me realize that there were not many brands doing anything of interest. There were quite a lot of good looking campaigns, but conceptually they were not new or interesting. Only a handful got me excited. Here is part 1 my loves and loathes from the Fall 2015 advertising campaigns. Read part 2.
Burberry featuring rising stars shot by Mario Testino. Burberry have a habit of repeating the same campaign over and over again (first it was the black and white shots in the countryside, then it was the “parties” of models.) This is new, a bit rougher, and more interesting than trench coats in a field.
Calvin Klein featuring Grace Hartzel shot by Charles Atlas. This looks soft, light, and feels really new for a brand like Calvin Klein.
Chanel featuring Anna Ewers and Lindsey Wixson shot by Karl Lagerfeld. Very traditional, but it is eye catching and on-brand.
Chloe featuring Anja Rubik and Julia Stegner shot by Inez and Vinoodh. I want to be these girls.
Dolce and Gabbana. I guess their response to the whole IVF controversy was to show how much they “love” families. I hardly think this is going to make amends, but it looks nice, and that counts for something in this industry.
Givenchy featuring Donatella Versace. Well, it sure it a statement to use another brand’s creative director as the model for your brand’s advertising campaign. Unexpected, but I like it. And she looks less monster-y than usual.
DSquared2 featuring Fei Fei Sun, Caroline Trentini, and Joan Smalls shot by Mert and Marcus. I don’t know if this is a nod to the brothers’ Canadian heritage, but I love almost anything with lots of fur and lovely dogs.
Fendi featuring Kendall Jenner shot by Karl Lagerfeld. I still hate the Kardashians and their ilk but this isn’t a horrible shoot.
Valentino featuring rising stars shot by Michal Pudelka. The clothes look cool and the girls look cool.
Balenciaga featuring Kate Moss and Lara Stone shot by Steven Klein. I love that this has a feel of 60’s Balenciaga and I think these two pair well together.
Balmain featuring Kendall and Kylie jenner shot by mario Sorrenti. A trashy brand deserves trashy girls.
Kenzo’s movie poster campaign. This looks stupid.
Louis Vuitton featuring Alicia Vikander shot by Juergen Teller and Bruce Weber. This looks like a bad collage of Instagram photos, which is shocking given it is the collaboration of two of the top fashion photographers of the era.
Alexander McQueen shot by David Sims. Did they just tear a page out of a bad eighties fashion magazine and scan on a crappy scanner and decide to use it as a campaign? That is the only possible explanation.
Moschino featuirng Katy Perry shot by Inez and Vinoodh. This is a sure way to keep customers away from the brand. Actually, Jeremy Scott is a sure way to keep cusotmers away from ANY brand. Just because street style stars are wearing it, doesn’t mean anyone else is.
Mulberry featuring Georgia May Jagger shot by Alasdair McLellan. Rock star’s daughter model does not compensate for utterly boring photograph and bag.
Saint Laurent featuring Flo Dron shot by Hedi Slimane. Wasn’t this the same photo they used last season? And the season before? And the season before that?
Stella McCarney featuring Natalia Vodianova shot by Harley Weird. Look, I am flying and the world is upside down and I’m looking back at my ugly pleather handbag.
Versace featuring Karlie Kloss, Caroline Trentini, and Lexi Boling shot by Mart and Marcus. Back in the day, it worked for Versace to have bright coloured clothing and super glamorous models. Those days are over.
Vivienne Westwood featuring Gwendoline Christie. I. Don’t. Understand.
Sonia Rykiel featuring Georgia May Jagger and Lizzy Jagger shot by Juergen Teller. Just because Marc Jacobs isn’t using Teller anymore, doesn’t mean Sonia Rykiel needs to steal his old concept.