Searching for Style
Searching for Style started off as a blog about fashion and opinion. The invasion of bad celebrity fashion designers and the appearance of hideous clothing items such as Ugg boots, velour jogging suits, and leggings worn as pants inspired Alexandra to write about the parts of the fashion world that she loved, and loathed. Usually there was more to loathe than to love.
But times change, and so do blogs. While Alexandra still feels passionately about the original topics featured here, the blog has changed direction. You’ll still find honest reviews and critics of catwalk shows, fashion collections, and industry news in the archives, but the focus of the blog today is offering advice and tips on how to penetrate the fashion industry, whether it be as a student, a professional, or starting a business, Searching for Style boasts a growing selection of articles aimed at helping you make your way into fashion. But don’t expect the sugar coated version, Searching for Style is honest, straight forward, and not afraid to talk about the bad sides of fashion.
Read my most popular blog posts here.
Alexandra Suhner Isenberg
Born and raised in Vancouver, Canada, Alexandra made her escape to Europe at the age of 19 in order to pursue a career in fashion. She spent the next twelve and a half years doing just so.
She started as a student in Paris, and then worked at Sonia Rykiel as a designer. After two years, she was bored of Paris and decided to move to London to do her MA at Central Saint Martins College of Art and Design, under the tutelage of Louise Wilson. This led her to great things, including a stint designing at Burberry, running her own luxury lingerie company, lecturing at Central St Martins, and working for some of the best trend forecasting agencies in the world.
But things turned sour in Europe, thanks to a very bad recession and a lack of interesting jobs. In September 2009 Alexandra packed up her shoes and decided to move back to her hometown of Vancouver, and started this blog. Her time there was more brief than expected, she stayed for four years, long enough to work with some great companies (some crappy ones) and start her nightwear company, The Sleep Shirt.
In February 2014 Alexandra moved her husband, kids, and dog (Wanda) to Sweden. Now she mostly focuses her time on her nightwear company, but occasionally pops back here to answer advice letters from readers and post helpful information about making it in this exciting but challenging industry we call fashion.
If you are interested in hiring Alexandra as a consultant, then contact her on email@example.com. She is trained as a fashion designer and has a lot of experience in marketing strategy, brand development, and blogging/social media (obviously.)
Oh yes, and she DJs too. For real, with records, not a laptop.