About

Searching for Style

Searching for Style is a blog about fashion and opinion. The invasion of bad celebrity fashion designers and the appearance of hideous clothing items such as Ugg boots, velour jogging suits, and leggings worn as pants inspired Alexandra to write about the parts of the fashion world that she loved, and loathed.

Searching for Style includes honest reviews and critics of catwalk shows, fashion collections, industry news, and style media. Fashion 101 articles feature the inner workings of the fashion world and the Loathe articles profile some of the worst fashion items on the market. Interested in becoming a part of this crazy fashion world? Alexandra also offers tips on how to penetrate this tough industry. But don’t expect the sugar coated version, Searching for Style is honest, straight forward, and not afraid to talk about the bad sides of fashion.

Alexandra Suhner Isenberg

Born and raised in Vancouver, Canada, Alexandra Suhner Isenberg made her escape to Europe at the age of 19 in order to pursue a career in fashion. She spent the next twelve and a half years doing just so.

She started as a student in Paris, and then worked at Sonia Rykiel as a designer. After two years, she was bored of Paris and decided to move to London to do her MA at Central Saint Martins College of Art and Design. This led her to great things, including a stint designing at Burberry, running her own luxury lingerie company, lecturing at Central St Martins, and working for some of the best trend forecasting agencies in the world.

But things turned sour in Europe, thanks to a very bad recession and a lack of interesting jobs. In September 2009 Alexandra packed up her shoes and decided to move back to her hometown of Vancouver.

After an initial phase of shock, including the sightings of many yoga pants, Crocs, and baseball hats, Alexandra decided that there must be pockets of style in one of the world’s most beautiful cities. So now she finds herself, after a decade of decadence in London, living in Vancouver and searching for style.

As well as writing this blog, Alexandra is also the Fashion Editor at Vitamin Daily, and she teaches at Visual College of Art and Design. She also does loads of really fun consultancy jobs, contact her for more info on that.

Hire Alexandra

If you are interested in hiring Alexandra as a consultant, then contact her on searching4style@gmail.com. She is trained as a fashion designer and has a lot of experience in marketing strategy, brand development, and blogging/social media (obviously.)

Oh yes, and she DJs too. For real, with records, not a ipod.