This week I dragged Jason out shopping again, as I still haven’t managed to see all the important Vancouver shops. Lyndi came with us, she does PR for Style Republic Magazine, and another one of Jason’s friends, who is Canadian but speaks Turkish and Mandarin. Her linguistic skills were probably the most exciting discovery of the evening, which doesn’t say much about shopping in downtown Vancouver.

I started alone in American Apparel, and I managed to get out without spending over 100 dollars. American Apparel is great, it is the brand that is not a brand, you can wear it in so many different ways, so practical , so simple, and so easy. While I was waiting for my shopping partners, I wandered into Adidas on Granville Street. Adidas is a fantastic brand, the clothes, shoes, and visual merchandising all look great. I am not very into sportswear, but since I became a contributor to View2 magazine a few years ago (which is a trend forecasting magazine for the sportswear and casual wear sectors) I developed an interest in some of these brands.

Look at the amazing running shoes in the Adidas store, I want the ones with the wings.

I'm trying to think of an outfit where I could wear these without looking clumpy.

Also very cool.

So many pretty colours and textures!

So our shopping destination was Leone, which is a high end store in Sinclair Centre that used to focus on Italian brands, but sells quite a few European brands as well. They carry brands like Versace, Roberto Cavalli, Prada, D&G, Jimmy Choo, Dior, and John Galliano. For those of you who don’t know it, this is one of the high end shopping destinations in Vancouver, probably second only to Holt Renfrew, our luxury department store.

There is definitely some nice stock in there, lots of it desirable and expensive but not ridiculously expensive. The problem was, like most Vancouver stores, the visual merchansiding. First of all, the brands weren’t grouped together, and luxury brands each deserve to have their own space (unless you are merchandising them like a boutique.) The sales people didn’t know what season the clothes were from. And the signage… oh my god the signage.

Can you imagine using a generic neon sign and tacky red sales tickets in a luxury store?

These signs were taped on several of the walls, all over the store. First of all, can't they get professional, classy signs made? Second, print them on expensive paper, not regular photocopier paper. And third, find a nice way to attach them to the wall, not globs of gluey stuff. Even H&M wouldn't use signage like this.

This is a shoe rack with Jimmy Choo, Miu Miu, Dior and other fabulous luxury shoes. They are displayed the same way you would display $29.99 stripper shoes. I bought a pair in London once, and they were displayed exactly like this. Can you imagine there must be at least 20,000 dollars worth of shoes on those cheap shelves...

Come on Leone! You can do better than this…