Everyone seems to be getting excited about the upcoming Spring Summer 2010 advertising campaigns. I guess in fashion terms that is something to get excited about, however I rarely get worked up about an advertising campaign unless there is something amazing going on.
I have always been obsessed with these Versace campaigns shot by Steven Meisel. The models are Amber Valleta and Georgina Grenville, and it was for Autumn Winter 2000. I am also very excited that I found the entire series today on this Russian photography site, they are quite large versions, and I like to have a record of great fashion things like this.
This campaign was turned into a small exhibition, and there are a few reasons why it was so well received. The models, although young and beautiful, are styled to look old, which is very unusual in fashion. The way they sit, their hair, makeup, everything, makes them look much older than they are. Also, they are staring straight into the camera, which is a bit eerie. The Beverly Hills mansion where these photos were taken must have been a locations scout’s dream, it is so perfect for the clothing. Someone pointed out to me that in nearly all the photos the models were smoking cigarettes, which were then airbrushed out. Take a look, you can see their fingers are in the right position. If you spend a few seconds looking into each photo, you can appreciate how amazing theses shots are, they are a bit weird, but fabulous. This is definitely my favourite fashion advertising campaign ever.
Here are some of the Spring Summer 2010 campaigns, which will start to come out in the January magazines, and make a full appearance by March. I got all the images from Refinery 29, except the Dolce and Gabbana ones, which were published in Italian Vogue.
Here’s Lara Stone for Louis Vuitton. She is the model of the moment, and has just replaced Madonna, who starred in the campaigns last season. I am looking forward to seeing this in more detail.
Louis Vuitton Spring Summer 2010: Lara Stone shot by Steven Meisel
Everyone was surprised by this Akris campaign with Daphne Guinness. The heiress is known for her amazing, eclectic style and her haute couture collection, and she is loved by so many designers. It was a surprise that she chose to work with Akris, a little-known brand.
Akris Spring Summer 2010: Daphne Guinness shot by Steven Klein
This Gucci ad looks amazing and I want to be next to that swimming pool right now.
Gucci Spring Summer 2010: Natasha Poly and Ryan Kennedy shot by Mert & Marcus
Marc Jacobs’ campaigns, always shot by Juergen Teller, are often slightly unusual. He is the only designer whose campaign involves taking five $1500 handbags, throwing them in the dirt, and then putting Sofia Coppola next to them. So it is no surprise that his next campaign has a model with her foot in a toilet.
Marc Jacobs Spring Summer 2010: Jamie Bouchert shot by Juergen Teller
The Lanvin campaign looks pretty cool, as does everything from the Lanvin label at the moment.
Lanvin Spring Summer 2010: Jamie Bouchert shot by Steven Meisel
I think this Dolce & Gabbana ad, featuring Madonna washing the dishes and doing other very “Italian Mamma” looking things, looks great. I am surprised how many times she can be reinvented.
Dolce & Gabbana Spring Summer 2010: Madonna shot by Steven Klein
