Sometimes I read news about the fashion industry that truly send shivers down my spine… and today was another one of these moments. I thought of waiting until later to hear if these rumors were denied, but then I thought it would give me the opportunity to discuss one of my favourite brands ever, and one of my least-favourite TV shows, which I want to feature anyway, so here I go.
Womens Wear Daily, and The Cut have both announced rumors that Sarah Jessica Parker may take on an advising role at Halston, similar to the role that Lindsey Lohan took at Ungaro. Now, considering the utter and complete failure that was the first collection by Lohan at Ungaro, wouldn’t brands hesitate about repeating this “celebrity” advisor concept? Plus, SJP at Halston???? She wears fluffy skirts, not fabulous, streamlined jersey dresses, she has big curly hair, not slicked-back buns, she wears girly, overdone shoes, not statement, strong accessories. She is so wrong for that brand.
A little background on Halston…
Roy Halston was a American designer who came to fame in the late fifties and early sixties, starting as a miliner and then becoming famous for his minimal, jersey dresses. Here are a few photos from one of my Halston books.
Halston, like Helmut Newton, are one of my first reference points for creative research when I am designing. I love his work.
He is known for dressing women like Jacqueline Kennedy, Bianca Jagger, Elizabeth Taylor, and Liza Minnelli. He was also a regular at the famous Studio 54 nightclub, and would be known to turn up with a gaggle of women looking fabulous and wearing Halston. These women were referred to as the Halstonettes, and he was one of the first designers to openly use the concept of a brand ambassador, which is now something used by many large fashion brands (Daslu, the famous luxury store in Sao Paolo uses Dasluzettes to promote their store, they are beautiful Brazilian women who go to all the good parties wearing Daslu clothing. If you want to read more about the best luxury store in Brazil, scroll down to the bottom of this article.)
Remember this famous Gucci dress by Tom Ford? Inspired by Halston. Image source.
Anyway, Halston was relaunched for the umpteenth time a few seasons ago, but this time with a “super team” behind it, that included the smarts of Tamara Mellon from Jimmy Choo, the cash from film mogul Harvey Weinstein, and the, uhhh, ideas (?) of stylist Rachel Zoe. The collection did not do very well, neither did the second one, so they got rid of Rachel and the head designer, did one collection with their in-house design team, and hired Marios Schwab to come in as the new creative director. We are all awaiting Marios’ first Halston collection, to be presented in February, with feverish anticipation…He is an Austrian-Greek St Martins graduate young designer based in London that makes pretty beautiful dresses.
Halstons first relaunched collection that didn’t do so well…
Images from Style.com
Some of Marios Schwab’s designs:
Images from Style.com.
Now, why, when you have the fashion world at the edge of their seat anticipating the first Halston by Marios Schwab collection, would you then try and throw Sarah Jessica Parker into the mix? Why? It sounds ridiculous, she isn’t very Halston, she certainly isn’t very Marios Schwab, and she is not a fashion designer of any sort.
I am going to save my Sex and the City rant for another day, since they are releasing their next movie in the summer, and I am sure I will have a lot to say about that. I personally found the series a bit predictable, the characters were annoying, and I just wasn’t a fan (sorry…I know its about fashion and Manolos, but it just didn’t do it for me.) I did enjoy some of the conversations between the four women, and I think their outfits were worth checking out, but I find SJP to be pretty irritating. But I am not wasting energy saying mean things about her, its not worth it. She looks good for her age, wears some pretty interesting clothing, and his quite respectable, so good for her. But she isn’t worthy of Halston.
How can this
work with this.
Sarah Jessica Parker images source.
It can’t. Please god let this be a rumour that doesn’t come true, for Marios’ sake (it must feel pretty crap if you just got a new job, and before you even proved yourself, they hire someone to “help you”), for Sarah’s sake (she is bound to make a fool of herself, and you need to be really tall, thin, and angular to pull off Halston jersey dresses) and for Halston’s sake. I have every confidence that Marios can do Halston, but its gonna be a lot of work, and he needs our support. But not Sarah Jessica’s Parker’s help. She should stick to flouncy skirts and pretty colours and curly hair…
—- UPDATE —-
The rumors are true (according to WWD), SJP is taking on an “advisory” role for Halston Heritage. This is a very bad start to the day.
—- SECOND UPDATE —-
It seems to be confirmed that SJP will be involved in the Halston Heritage collection, which is the Halston diffusion line focused on re-launching some pieces form the Halston archives. She won’t have anything to do with the line Marios is working on, but still. It is wrong.
