American Apparel has just launched a range of nail polish, entitled American Apparel Nail Lacquer. It seems like a totally reasonable brand extension for them, since they are all about colour. But since there is no shortage of bright coloured nail polishes on the market at the moment, I am wondering why they bothered. Also, their choice of colours isn’t exactly ground-breaking. But I do love American Apparel, and since the price is very reasonable (6 USD a bottle), there is no reason why the product shouldn’t work.
I found their campaign images very interesting. No, there aren’t any naked girls or soft porn images, but what I found really strange was that the models nails are cut quite short. That is not usually the style of nail you see in nail polish advertising. I know there was this supposed “short black nail” trend in the noughties, but we aren’t all gonna sport the Avril Lavigne emo look. But the idea of short red nails, or short yellow nails is quite interesting. Its practical, and it easier to maintain. No more painful broken nails, or waiting weeks while they grow out. Now there’s a beauty trend that I like the sound of.
Yay to short nails!
Images from the American Apparel website.
