The collaboration we are all dreading: Jimmy Choo and Ugg.
There has been so many new product launch announcements in the past few weeks.
- Armani is doing a collaboration with Reebok
- and… Armani is making chocolate
- Diane Von Furstenberg is launching home decor
- Acne has launched furniture
- Paris Hilton is launching swimwear and lingerie
- Bebe is collaborating with Kim Kardashian (barf)
- Versace is launching a cell phone
- Tory Burch and Alexis Bittar are giving Barbie a makeover
- Gucci is launching couture
- Steve Madden is collaborating with Diana Ross
Great to hear these brands are doing so well that their allocating ressources to brand extensions, but isn’t it a bit strange that no one seems content to stick to what they do? Are these new products really going to expand profits or increase profiles, or are they just activities to get short bursts of media attention? I’m all for brands expanding into relevant product areas and interesting collaborations like Louis Vuitton‘s artist series and H&M designer collections, but some of these brands are overdoing it, don’t you think?
Image source.
