Fashion designer and photographer Hedi Slimane
I was reading an interview with Hedi Slimane (who used to be the designer for Dior Homme and who pretty much made the skinny pant trendy for men) and he got me thinking about the current fashion industry and the number of colelctions produced annually.
Here’s a blurb from the Style.com interview:
Style.com: Between menswear and womenswear, resort, pre-fall, and ready-to-wear, some designers are designing eight or more collections a year. Is it possible for a designer to be creative under those circumstances?
Hedi Slimane: Designers end up needing a full-blast studio for this sort of thing, which is totally absurd. I also don’t understand what the hell people do with all those clothes. Less would be better, and shorter collections.
I have to agree with him, the fashion market is saturated, and there are so many of us that have way too many clothes, and still desire more. I recently read about a very interesting initiative called The Great American Apparel Diet, which is described on their website as “We are a group of women and two men who have decided to go on a diet of sorts. A fast really. We are completely eliminating “new apparel” from our diets for one year.” I read through this and started to think whether I could do something like that…
I don’t plan on it, simply because my blog would probably turn into some sort of depressing rant about my lack of new clothes, but I have toyed with the idea of limiting myself to a very strict fashion budget for one year, as an experiment, and an opportunity to save some money to buy a house in Lions Bay with an infinity pool. But that is something I can decide after I have done my (shopping) trip to London in March.
Dame Vivienne Westwood
And even if I don’t decide to give myself a “fashion budget,” I am definitely making an effort to to buy less, and focus on really good things. Despite a few things I may not quite like about Vivienne Westwood, one thing I respect her for is her campaign to encourage people to buy less clothing (which is quite brave, considering her business depends on people buying more clothes…) Just a few weeks ago she was quoted again, this time in The Times, telling people to buy less. “I’m saying to people as well, buy less clothes. Only buy things when you really need them and really like them. Wear them and wear them.”
I got thinking about my “dream shoe” or the “must have bag” or all the fashion items I covet, and then I asked myself, what is my perfect outfit? To have a perfect outfit, I would need a perfect scenario in which to wear it. And then I realised, it was all about the circumstances. My perfect outfit involves a pair of cut off jeans, a tank top, a big pair of sunglasses, and a comfy pair of cowboy boots. Preferably worn with a bikini underneath. Because when I think about myself being really happy, I imagine myself lying in a hammock, in my backyard, with the hot sun shining in my face, great classic rock on the radio, dogs and maybe kids running around, the husband cooking on the BBQ, and a ’69 Ford Mustang parked in the garage. I am relaxed, it is warm, and I am not busy.
The coveted Chanel 2.55 bag, named after the date of its creation, February 1955.
Don’t worry, I am not suddenly going to stop coveting beautiful new clothes, and talking about the brands I love (and loathe) but it is good sometimes to reflect on the real picture. Will the Chanel handbag make our lives better? Or is it the circumstances we would be in, when we can afford that Chanel bag? I don’t think it is fashion brands or products that play with our emotions, rather the perception of what they will give us, or the circumstances surrounding them. So next time I think about when I am going to get my first Hermes bag, I am going to tell myself that I don’t need to run out and buy one to achieve perfect happiness. I should focus on the other things in my life that make me happy, and remain secure in the knowledge that eventually my Mom will get bored of hers and give it to me. Ok, just kidding (well Mom, actually I’m not kidding, I WANT THAT BAG) but seriously, I’m prioritising a happy life over a fantastic closet.
