And also, a lot of what you see in the media about trends is fabricated by the media themselves, and has nothing to do with how the designer was inspired. The magazines do presentations to all the PR’s each season, after the shows, and tell them what trends they will be featuring in the magazine. The PR’s then scramble to find product that will fit into these trends, for example, if the magazines say “gothic’ then PR’s will pitch all that is long, black, and lace as “goth”, even though the designer may never have been inspired by goth.

To make my point, I went onto Style.com and looked at the Fall 2011 trend reports. If you look at their Sixties Minutes trend (http://www.style.com/trendsshopping/trendreport/072511_Trend_Report/) you’ll see that none of the garments they chose actually look like they are inspired by the same thing, but they have vague sixties references (and I mean VAGUE) whihc the magazine now sells to us as sixties. But did the designers all get inspired by the same thing? No. The magazines need to sell us a story, and they do this by selling us “trends.”