I had a really interesting conversation with my friends on Saturday night, about fashion and brands. The subject turned to Hermes, which I believe is an untouchable brand, despite the fact that it has become a lot more mainstream in recent years. We then disucssed the fact that many brands have been “ruined” when they hit the mainstream. As far as I am concerned, when Victoria Beckham wears it, or when it is mentioned in a rap song, the brand is over. Hermes is an exception.

Even Victoria Beckham can't ruin Hermes (images from www.pursepage.com)

Why is this? How has Hermes managed to maintain this powerful brand position? They have superior quality, longevity, classic pieces, and waiting lists, but so do many other brands. On the other hand, Balmain (ruined by the “Russians” apparently), Jimmy Choo, Herve Leger, and Christian Louboutin have been tainted by over exposure on celebrities.

Another thing we discussed is the power of the handbag. For some ridiculous, unexplainable reason I always feel I need to buy a handbag from a well-known luxury brand, however, I am happy to spend fortunes on clothing or shoes from smaller luxury brands that are not very mainstream at all (Finsk being my main example.) I don’t understand why I feel that way… Maybe because I use a handbag everyday for two years, whereas I don’t wear the same shoes more than once a week. Maybe because a great luxury handbag can make a 20 dollar outfit look like a 2000 dollar outfit.

I don’t have the answers, but here are some of the Hermes pieces I wouldn’t mind finding underneath my Christmas tree (hint hint husband.)

Images from www.hermes.com