The A&F Quarterly is releasing its first issue in 7 years this month. Abercrombie & Fitch‘s soft porn “catalogue”, shot by Bruce Weber, has caused a lot of controversy in the past. Basically, they are a clothing brand but the models are mostly naked. I guess I wouldn’t be that impressed if I was a mother and my 12 year old daughter was looking at those images, but at least they aren’t dreadfully tacky. However, it is just a blatant attempt at generating some media exposure, by using the old sex = money equation. Abercrombie isn’t doing too well at the moment, so a catalogue full of naked jocks might help rev up the sales. It is annoying, although I guess I am only helping them by writing this post in the first place.
Read my Sex = Money post about Bruce Weber.
All images from Fashionista. See the rest of their A&F Quarterly sneak preview here.
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