Next week Selfridges, London’s famous department store, is opening a large space called the Forever Shop, a shop that will sell iconic design classics. The collection will feature clothing, accessories, books, and homewares, curated by the likes of Sir Paul Smith and Elle Decoration editor Michelle Ogundehin, as well as the store’s Creative Director, Allanah Weston. The idea is to offer pieces that are classic and never go out of style, I guess this fits in quite well with the current economic climate, and consumer’s desire to invest in more quality pieces. It is also slightly ironic that the Forever Shop is replacing Selfridge’ Wonder Room, whose concept was ultra-luxury, ridiculously expensive pieces, like $20,000 bags and skull rings.
Here are a few of the items that the store will sell:
Le carré d'Hermès
Converse high tops.
Bic lighters.
Lady Chatterley's Lover
The Georg Jensen Koppel pitcher
Tom Dixon Mirror Ball light
Here’s what I would add to the fashion list:
Chanel 2.55 bag
Hermès Chaine d'Ancre bracelet
Diane Von Furstenberg wrap dress
Salvatore Ferragamo ballet flat
Cartier Trinity ring
Hunter Wellington boots
Burberry trenchcoat
Adidas tracksuit
Rayban Wayfarer
What would be on your list?
