The latest model-designed collection is coming from French fast fashion retailer Morgan. They have collaborated with British model Daisy Lowe to create a capsule clothing collection which will be available in France and online. I almost fall asleep at the thought of another model-daughter-of a-sort-of-famous-couple collaborating with another desperate-to-get-some-attention-cheap-fashion-brand.
The clothing appears to be nothing special at all, and the Daisy, who is usually quite cool, looks like a drag queen in some of the photos. A failure all round, I’d say. And it is boring even before it hits the stores. Can we all please stop buying into this crap? Brands will only continue to launch celebrity collaborations if there is a market for it. If no one buys it, we will be free of this rubbish. Can’t we all just buy fashion brands that are designed by fashion designers? Or is that too much to ask?
All images from the Huffington Post.
