I have to say I was a bit confused as to why Burberry was launching cosmetics. Yes, I understand that people like buying cosmetics, especially ones by nice brands with amazing packaging (like the Burberry cosmetics) but I feel that the market is saturated. Do we really need another makeup brand that sells great basic foundations, eyeshadows, and lipsticks? I don’t think so, but as a colleague kindly pointed out to me, the young Burberry fans certainly will think so.
Burberry has changed so much over the past ten years. When I first met Christopher Bailey, about nine years ago, he was considered to be a bit of a star, but now, he is a super mega fashion star. I have before that I feel that his contribution to the success of Burberry is slightly exaggerated, as I feel his creative talents would be far less valuable without the support of his executive team, namely the ex-CEO Rose Marie Bravo. Regardless, Burberry is doing VERY well right now, and that’s thanks to a killer team. As a result, Burberry is now recognized as a cool, trendy brand by the young fashion consumers, and I suppose they are the ones who will be rushing out to buy the cosmetics.
Before I tell you what I think about the cosmetics, here’s what Burberry says about Burberry Beauty:
“Burberry Beauty reflects the natural style and relaxed attitude of our iconic trench coat capturing the effortless elegance and individuality of the Burberry girl.” (Christopher Bailey)
The makeup is…
“warm colours that heighten natural glow and beauty”, “inspired by the touch and feel of lightweight Burberry outerwear fabrics – the last layer you put on”, “Gabardine, trench, smoky, greyed-off dusty hues.”
Anyway, I haven’t’ actually tried any of the makeup (there wasn’t any in the goody bag at the Holt Renfrew Burberry cosmetics launch, and since I hardly wear any makeup, I don’t intend on buying any) however, I must say the packaging is phenomenal. I also love the shapes of the patterns in the actual product, the branding consists of a series of lines inspired by the Burberry check. The weight, feel, and movement (opening and closing the product) feels good, feels luxury, and feels solid. And a girl on Tuesday told me she had given in and bought a bunch of product (she is a makeup buff) and she said the foundation was spectacular.
So there you have it, if you want some fantastic luxury cosmetics, add Burberry to the list of brands you can choose from. And by the way, for my Canadian readers, the only place you can buy it is at Holt Renfrew in Toronto (Bloor street) or Vancouver.
