Last night I attended the Holt Renfrew fall 2010 preview hosted by Vice President of fashion direction, Barbara Atkin. I was genuinely impressed by her intelligent, insightful articulation of the upcoming fall season and the current fashion zeitgeist. Yes, there were the predictable trends: knitwear, military, and red (what winter don’t we wear knits, a military-inspired winter coat, or a touch of red?) The weirdest one was shoes, yup folks, they are in. Just in case you were planning to walk around barefoot this winter.
But seriously, what I found fascinating was Barbara’s ability to sum up some of the key trends of the moment. Not only the trends of fall 2010, but rather the mood we are living in right now, whether it is spring, summer, fall or winter.
One of the “signposts of the season” was “comfort, ease, intelligence.” I love these three words to describe how we feel about fashion today. This goes back to my fashion favourite word ever, effortlessness, which is a great way to dress, all the time. I agree that women are looking for more comfort in their dress, without sacrificing style. And there’s no doubt there is more thought and consideration in fashion these days, combined with a more reflective consumer, hence the “intelligence.”
Barbara described the key items as “pieces that will be worthy of something in the future.” This is a great way to describe how men and women are shopping today, in a day and age that consumers are much more careful about how and what they buy.
One of her main women’s fashion trends was “The Greats” referring to the “iconic heritage of the designer’s DNA.” The Diane Von Furstenberg wrap dress, Michael Kors camel coat, and Roger Vivier leather buckle pumps were included here. Barbara described the women who wear Roger Vivier as “a woman of means, confident, a woman who dresses well.” That’s exactly why Roger Vivier was my chosen brand for my wedding shoes!
Finally, the Holt Renfrew private label fur pieces were amazing! Yay to beautiful fur! The leopard print fox vest and the knitted fur scarf in the images below were beautiful.

The fox vest (left) and knit fur scarf (right) were both from Holt Renfrew's Private Label collection.
Now, I am going to try and avoid talking about fall anymore this week, the weather is gorgeous and the last thing I want to do is think about cold weather.














