Dear Holts,
I went to your perfume counter yesterday. As expected, the service was spectacular, the guy who served me was super nice and helpful. But I have to say, I am not very impressed about how you displayed your perfumes.
Luxury perfumes are expensive (not inaccessible, but I still think $100 for a 50ml bottle is not exactly a bargain) yet you display the perfumes like they would in a dollar store. Your perfume counter had at least a hundred and fifty perfume bottles on it, and I don’t think that is a very good way to merchandise luxury perfumes. You want to feel special when you are buying something from a luxury brand, and I didn’t feel special when I picked out one bottle from a bin of 50 and handed over my credit card.
Come on Holts!
At an average of 80 dollars a bottle, this bin holds over $3500 dollars of perfume. hmmm...
You can't even properly appreciate the bottle design when they are all shoved in there!
It's just too much!
