One of the best parts of the Marc Jacobs brand is the sense of humour. While other luxury brands tend to take themselves so seriously, Marc Jacobs operates with a bit of cheek. I mean, how many top designer brands have a dogwear collection called Bark Jacobs?
BookMarc is the new stationary collection by Marc Jacobs. I can imagine this will go down a treat with all of the high school students who are fans of Marc Jacobs. I remember one of my students telling me her and all her friends used to buy Marc by Marc Jacobs when they were in high school She was surprised to find out I hadn’t done the same (obviously not, the brand didn’t exist.) She asked me what luxury brands we used to buy as teenagers, and I had to explain that fifteen years ago, teenagers didn’t buy luxury brands, nor were they interested in them. We bought streetwear and fast fashion. Luxury school supplies would have seemed a farce in those days, but I guess nowadays, when 14 years olds aspire to buy Chanel, and Hermès has 18 year old girls as brand ambassadors, a designer pencil case seems like a great idea. And they look really fun too.
All images from the Marc Jacobs website.
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