Early in February I was very lucky to fly to Toronto and attend the CAFA awards. I was also honoured to be part of the nominating committee of this incredible event. I’m dedicating a week of blog posts to this, as I think that Canadian Arts and Fashion Awards are an an important, exciting event in Canadian fashion and something we really need to nurture. Let’s call it Canadian Fashion Week here at Searching for Style, and let’s start with a list about why we really, really need a body like CAFA sorting out the Canadian fashion industry. Here are 5 Reasons Why the Canadian Fashion Industry Isn’t Thriving. (P.S. Notice lack of talent isn’t on this list…because we have a ton of it.)
1. There’s no official governing body. All countries with successful fashion industries have a central governing body, that is non-profit, who manages the industry and its events with the goal of ensuring the brands are properly promoted. For example, there’s the CFDA and the BFC. Canada doesn’t have this, and as a result, there’s no one truly supporting the brands. I am hoping that CAFA will become this missing link.
2. Most fashion weeks are about making profit. When I moved to Vancouver from London, I was confused about the number of people who pay to go to a fashion show. Why would someone do that? Fashion shows are overrated, and I suggest you consult this article to understand why. Anyway, the fact that a lot of these fashion weeks were about making money from ticket sales meant two really annoying things. Firstly, it means that people expect a SHOW. When you pay $25 for a glass of cheap bubbly and a fashion show, you don’t want it to be over in fifteen minutes. So, they do ridiculous things like hire dancers in between “sets” (yes, sometimes there are sets) and stretch out the show to last an hour. Guess what? For those of us who actually HAVE to be at the show, it is work. And I like my work to be done as quickly as possible.