Tag Archives: Fashion 101

Fashion 101: Selling Your Collection to Retail Buyers

Today’s post is actually a summary of a fantastic new online fashion course offered by a new company called Mastered. I met Sally many years ago when she was a buyer for Barneys. With over a decade of buying and … Continue reading

Posted in Fashion 101, Fashion Facts & Fashion Classics, Jewelry & Accessories | Tagged , , , , , | Leave a comment

Fashion 101: Brand Me Part 2

Here is part 2 of my blog post covering Brand Me, read part 1 here. What is Brand Me? It is the brand you represent. Like a company or a product, you are a brand, and your appearance, behaviour, skills, … Continue reading

Posted in Fashion 101, The Fashion Industry | Tagged , , , , | Leave a comment

Fashion 101: Brand Me Part 1

This is part of a lecture I used to give to my fashion students, when I realized that many of them, even the talented ones, often overlooked the importance of creating and maintaining a strong Brand Me. What is Brand … Continue reading

Posted in Fashion 101, The Fashion Industry | Tagged , , , , | Leave a comment

Ask Alexandra: What is Fashion Licensing?

Ask Alexandra is my advice column. Have a question you want to ask me? Fill out the form here. Hi Alexandra, What exactly is fashion licensing? When people go “the money in Dior is in the licensing,” are they talking about … Continue reading

Posted in Ask Alexandra, Fashion 101 | Tagged , , , , , | 2 Comments

Fashion 101: How to Network Successfully

5 TIPS ON PROFESSIONAL NETWORKING I will admit my networking confidence took a major hit when moving from London to Vancouver, as every attempt to network with strangers at creative events was rebuffed. But then I realized that it was … Continue reading

Posted in Fashion 101, Fashion Jobs & Fashion Schools, Fashion Lists | Tagged , , , , , , | 9 Comments