Category Archives: Fashion Jobs & Fashion Schools

Fashion 101: How to do Fashion Design Research

I’ve been asked this many times and I feel like it is time to stop avoiding the question. So here it is – my guide on doing research for a fashion collection. Firstly, I need to stress that research is … Continue reading

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Ask Alexandra: Last Month’s Mailbag

Ask Alexandra is my advice column. Have a question you want to ask me? Fill out the form here. Below are a few letters I’ve received recently that I thought I should answer… Dear Alexandra, I’m looking to start a t-shirt … Continue reading

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10 Things You Need to Start a Fashion Brand

I frequently get letters from people asking for advice on how to start their own fashion brand, and I’m often surprised at how few skills or experience they have going into it. Starting a fashion business is not just a … Continue reading

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5 Reasons the Fashion Industry is a Playground for the Rich

When I studied fashion in Paris, I was the poor girl. My classmates had parents with pied-a-terres in Paris, they took the Concorde to New York on the weekend, and they had their own one bedroom apartments. It sucked, and … Continue reading

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Ask Alexandra: I Want to Build My Own Brand

Ask Alexandra is my advice column. Have a question you want to ask me? Fill out the form here. Hi Alexandra, I don’t know if you ever got a question like this before from someone else but here is mine: I … Continue reading

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